Joining and Connecting the Dots Unlocking the Value of Data
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Transcript of Joining and Connecting the Dots Unlocking the Value of Data
© 2012 OLIVER WYMAN
FINANCIAL SERVICES
Gareth Lodge
Senior Analyst, Banking Celent Banking Event, Boston
25 January 2012
Joining and Connecting the DotsUnlocking the Value of Data
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Big event, big themes, big ideas?
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Big Data Defined…But does it help?
• Definition– refers to the tools, processes and procedures allowing an organization to create,
manipulate, and manage very large data sets and storage facilities.
• Hype– “Worldwide information volume is growing annually at a minimum rate of 59% annually”
Gartner June 2011– “Global digital content created will increase some 30 times over the next ten years – to
35 zettabytes)” IBM CIO Survey, 2010
• But why?– Must focus on information volume, variety and velocity– In reality, a move from “what happened and why” to “what is or will happen, and why?”
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The Big Data OpportunityIts, er, big
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The Information value chainWhere to start?
Source data
Process data
Manage data
Usedata
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Common challenges in all payment businessesBusiness drivers will shape the future
• Regulation
• Economic uncertainty
• High IT overhead
• Increased client expectations
• Emerging competitive landscape
Business Drivers Strategic Responses
• Reducing the cost base of technology
• Invest in lower capital businesses
• Customer centricity
Technology Imperatives
• Implement end-to-end payment lifecycle servicing
• Modernise core payments and banking platforms
• Enhance client access and usability
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Strength of Reason: 5 = High, 1 = Low
3.83.6
3.1 3.0
2.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
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Uncertaintyre: Customer
Uptake
IntegrationComplexity/
Legacy
Costly UpfrontDevelopment
Time toMarket Too
Slow
ComplianceToo Difficult
Ave
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Recent poll of 22 payments experts representing 15 countries across 5 continents showed that retail banks are struggling with payments innovation
Why banks reject innovative ideas?
Who is best at driving innovation?Degree of Success: 5 = High, 1 = Low
4.0
3.22.7 2.5
2.2 2.1 2.0
0.00.51.01.52.02.53.03.54.04.5
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Other comments/ findings
• The inability to guarantee customer uptake was the chief reason for innovative ideas to be rejected by organisations. Banks want “proven innovation” – a contradiction in terms.– “Opportunities are often over-analysed.
With many innovations you just cannot predict how customers will react, so you have to make the developments and then hope for the best; that just isn’t how banks work.”
• Third-party innovators or developers have the greatest influence over innovation. In-house teams are said generally to be a ‘tick box’ for senior management rather than bringing true innovation.
• Innovation in 2011 most likely to come from/ in:– Asia: a top region by a clear margin,
followed by North America– Low value and micro payments– Improved product access
Source: Payments Innovation 2011 – The Global Jury Decides, a report sponsored by Ixaris, released February 2011
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Real-life “Spaghetti-ware” – Tier 1 bank
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An Abundance of Delivery Channels
Future Channels?
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Understanding payments is a means, not an endPayments Lifecycle Management
Payment delivery
Payment approval
Payment verification
Invoice receipt
Invoice verification
Invoice approval
Invoice Creation
Invoice delivery
Payment receipt
Payment check
Seller Buyer
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Simple Manufacturing Logistics Chain
Source: Celent
MANUFACTURINGPLANT
RETAILSTORE 1
SUPPLIER A
RETAILSTORE 2
SEA FREIGHT
DISTRIBUTIONCENTER 1
SUPPLIER B
DISTRIBUTIONCENTER 2
“The information about the package is as important as the package itself.”
Fred Smith (founder of FedEx), 1978
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Delivering customer value, in real time
Enterprise Intelligence
Credit limits
Tenure with bank
Customer Intelligence
Analytics
Segmentation
Business Intelligence
Visibility of real-time data
Service request delivery
Transactional Intelligence
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Multichannel Technology Framework
Channels Applications
Branch
ATM
Mobile
Internet
Contact centre
Intelligent processing
Rich Internet ApplicationsSOABPM
Customer dataAnalytics
ID Verification
Deposit products
Mortgage loanCredit cardsConsumer
loansWealth
management
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Contextual self-support
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Conclusions
• Big data isn’t a big idea….– Whilst not new, it’s certainly increasing in importance
• …and it’s not necessarily the answer– Too much data is an issue, but a lack of data isn’t
- Knowledge is only valuable if actionable
• Digestible data is even better than Big Data– Understanding which data to capture and why is critical– Being able to capture, respond and influence in real time should be the goal
• Payments are a source of the data but channels is where the engagement takes place
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Gareth LodgeSenior Analyst
[email protected]+44 7753 614647