Who is this man?

clue: you may be wearing his underpants

Simon WolfsonConservative Life PeerChief Executive of Next

He is giving away £250,000

Yes £250,000!

we would like £250,000

to get the money we need to provide the best answer to

this question...

“How would you deliver a new

Garden City which is visionary,

economically viable and popular?”

Garden cities are in the news

for the politicians garden cities mean...

new towns in the countryside

We decided to enter

£250,000!

but our garden city will be...

HERE

HERE

HERE

HERE

HERE

introducing...

ALBION

NOT THAT ONE

introducing...

ALBION

the garden city in the

Black Country

This is the BEST place for a new garden city

HERE

...because of...

existing infrastructure

proximity to all types of jobs

existing public services

character

edge

no NIMBY objectors

a foundation of co-operation

From day 1 Albion has...

Growing

GreeningPop-ups

Street food

Art

it grows into a new place with...

distinctive architecture

the best in landscape and urban design

smart use of technology

growing everywhere

led by its citizens and businesses

with space to start-up, self-build, invest, create

made easy by a design code and special planning zone

which help create...

the Albion premium

the additional return on investment from a development which has the quality and vision to create a strong market, and benefits from

existing infrastructure and easy planning

(P-B)n-R > (P-A)n-I

current black

country values

peakregionalvalues

less remediation costs

agriculturalland

values

peakregionalvalues

less infrastructure costs

Black Country Garden City

Rural Garden City

ALBION VALUE ADDED

ALBION value added

Conventional garden city

value added

and it grows...

ALBION Phase 1

subsequent phasesthe whole Black

Country as garden city

find out more atmade.org.uk

if you want to help contactdavid@made.org.uk