Facebook PagesSocial Media Strategies | 2014

Facebook Key Facts• 819 million monthly active users on mobile

products as of June 30, 2013.

• 699 million daily active users on average in June 2013.

• Approximately 80% of daily active users are outside the U.S. and Canada.

• 1.15 billion monthly active users as of June 2013.

• 1 in 5 U.S. website pageviews goes to Facebook.

Why Facebook Pages?

• Facebook Insights (data, data, data)

• Timeline options

• Apps/custom tabs

• Advertising

• High rank in Google search

• Mobile friendly

• Targeted posts / post options

Facebook Insights

Facebook Insights

Timeline

Apps/Custom tabs

Contests

Apps are still a great way to run contests.

Bonus entries for sharing.

Bonus entries for Liking another page.

Advertising

• Allows you to get into the FB news feed

• Promoted posts allow your posts to reach a wider audience

• Sponsored stories show your ad to relevant people

• Ads just got bigger

20 percentrule

20% rule still applies to

cover images in Facebook ads.

Facebook ads analytics

Google Search• 8.5% of

search clicks go to Facebook

Source: Experian 2013 Digital Marketing Report

Mobile

Mobile (check-ins)

Mobile (check-ins)

Mobile (check-ins)

Your friends see where you’re at.

Post options

Post options

Tell your whole story

Cover photo

Cover photo is important...

Tell your whole story

Milestones

Tell your whole story

Pin to top (will remain for 7 days)

Tell your whole story

Highlight posts

Tell your whole story

What to share

What to share• Things that make you unique

• Things that show you’re human

• Info from other local businesses (community)

• Things that encourage interaction

• Tips in your area of expertise

• Responses back to customers

• Peek behind the curtain

What gets into the feed

• The more you interact with with a page, the more likely you are to see that page content in the future

To get more interaction

• Be relevant (know your audience)

• Keep it short (less than 100 characters)

• Ask questions

• Use eye-catching images

• Use fill in the blanks_________

• Ask for interaction

What counts as interaction

To get more interaction

• Offer value

• Be entertaining

• Be educational

• Understand what gets into the news feed

How to get followers

• Organically - through interaction

• Buy Facebook ads and sponsored stories

• Run contests (and team up with others)

• Deals and offers

• Post to your own Facebook profile

More importantly

• Focus on quality followers

• Who cares if you have 1,000,000 followers if they can’t help you succeed

How to set up page• facebook.com/pages/create

This oneallows peopleto check in at your business