UNLEASH THE BEASTTHAT IS SOCIAL MEDIA: GLOBALLY

@Reach7@TheRothSays

#GoingGlobalLive

May 11th 2016

@Reach7

(HI TO EVERYONE ON SLIDESHARE)

TECHNOLOGY!

HISTORY.

#1

GOLDEN RULE.

?

WHO IS THIS NEW, GREAT, CHEAP COMPANY?…

7BN PEOPLE 7CONTINENTS

70% DON’T SPEAK ENGLISH

(8 )

INTERNATIONAL LITTLE GANG…

OF US

FIND PEOPLE

FLUENT IN…TRANSLATIONS

DATA/ ANALYTICS

#2206

SOCIAL MEDIA MARKETINGCONTEXT - CONTENT - ENGAGEMENT (SHARING) - TRAFFIC

Analytics - Owned audience growth - International publishing - Content distribution - Social selling

CLIENTS.

(WE ♥ SME)

#2

ON SOCIAL THERE ARE MILLIONS WHO ARE ALL…

THE INTERNET

FACEBOOK

10 YEARS, 1 BN USERS

9 YEARS, 1.5 BN USERS

RESOURCE.

SO MUCH SOCIAL.

300M MAU OPEN SEARCHABLE CONVERSATION MOST DIVERSE DEMOGRAPHICS

200M MAU 58x ENGAGEMENT VS. FACEBOOK MOBILE-BORN NATURAL CATALOGUE GREAT TRAFFIC DRIVER

222M MAU “THE GREAT FIREWALL” CHINESE TWITTER 302M ONLINE SHOPPERS 60% POP. SHOP ONLINE WEEKLY (3X R.O.W.) £££ ECOM: 2020 CHINA = 2016 USA + JP + UK + FR +DE

WHY IS THIS HAPPENING?

SO - MO - LO

THE RISE OF THE UNREASONABLE CONSUMER

#3

TECHNOLOGY DOES NOT GIVE US BACK MORE TIME.

V.R.M.

CRM DYING. CUSTOMERS WILL MANAGE THEIR VENDORS ON THEIR TERMS…

MAIL - EMAIL - NOTIFICATIONS

FASTER & FASTER COMMS. LOWER & LOWER OPEN RATES DEMAND > SUPPLY FOR ATTENTION

1 BILLION ADBLOCK+ INSTALLS. GOOGLE BUYING AI COMPANIES…

MICRO STORY TELLING

ACCURACY

CONTEXT

BUSINESSES AS MOVEMENTS, FUELLED BY WORD OF MOUTH

PASS THE BULL$£!T FILTER

#4

A.I.D.A.REALLY, REALLY FAST ESP. ON MOBILE WITHIN ONE POST?

MOBILE & VIEWABLE MEDIA MASSIVE EFFICIENT REACH RICH CONTENT CANVAS GLOBAL

(JUST NOT 100% ON YOUR TERMS)

ADVOCATES

DISCOVERABILITY

#5WINNING IN SOCIAL INTERNATIONALLY - OWNED & SEARCHED.

HOW CLOSE TO CUSTOMER/ PROSPECT CAN YOU GET?

LANGUAGES AUDIENCE 3P CONTENT INFLUENCERS #

WEIBO.

INFLUENCERS: SOCIAL IS ONLY GETTING MORE & MORE LOCAL.

CONNECT WITH AUTHENTICITY

ENGAGE WITH RELEVANCE

INNOVATE WITH TALKABILITY

FINAL WORDS…

#5 - NEED LOCAL ADVOCATES & DISCOVERABILITY

#4 - MICRO STORYTELLING WINS W.O.M., & £££

#3 - THEY ARE ALSO UNREASONABLE

#2 - YOUR AUDIENCE IS UNIQUELY IDENTIFIABLE

#1 - MAKE A POSITIVE IMPACT WITH SOCIAL

THANKS FOR READING

IDENTIFY YOUR AUDIENCES PUBLISH INTERNATIONALLY JOIN THE CONVERSATION

TAKE YOUR SOCIAL GLOBAL ALL FROM YOUR WEB BROWSER

www.reach7.com

COME SAY HI @REACH7

THANK YOU!! Q&A

#2206

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