International Social Media - Going Global Live 2016
48
UNLEASH THE BEAST THAT IS SOCIAL MEDIA: GLOBALLY @Reach7 @TheRothSays #GoingGlobalLive May 11th 2016 @Reach7 (HI TO EVERYONE ON SLIDESHARE)
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Transcript of International Social Media - Going Global Live 2016
UNLEASH THE BEASTTHAT IS SOCIAL MEDIA: GLOBALLY
@Reach7@TheRothSays
#GoingGlobalLive
May 11th 2016
@Reach7
(HI TO EVERYONE ON SLIDESHARE)
TECHNOLOGY!
HISTORY.
#1
GOLDEN RULE.
?
WHO IS THIS NEW, GREAT, CHEAP COMPANY?…
7BN PEOPLE 7CONTINENTS
70% DON’T SPEAK ENGLISH
(8 )
INTERNATIONAL LITTLE GANG…
OF US
FIND PEOPLE
FLUENT IN…TRANSLATIONS
DATA/ ANALYTICS
#2206
SOCIAL MEDIA MARKETINGCONTEXT - CONTENT - ENGAGEMENT (SHARING) - TRAFFIC
Analytics - Owned audience growth - International publishing - Content distribution - Social selling
CLIENTS.
(WE ♥ SME)
#2
ON SOCIAL THERE ARE MILLIONS WHO ARE ALL…
THE INTERNET
10 YEARS, 1 BN USERS
9 YEARS, 1.5 BN USERS
RESOURCE.
SO MUCH SOCIAL.
300M MAU OPEN SEARCHABLE CONVERSATION MOST DIVERSE DEMOGRAPHICS
200M MAU 58x ENGAGEMENT VS. FACEBOOK MOBILE-BORN NATURAL CATALOGUE GREAT TRAFFIC DRIVER
222M MAU “THE GREAT FIREWALL” CHINESE TWITTER 302M ONLINE SHOPPERS 60% POP. SHOP ONLINE WEEKLY (3X R.O.W.) £££ ECOM: 2020 CHINA = 2016 USA + JP + UK + FR +DE
WHY IS THIS HAPPENING?
SO - MO - LO
THE RISE OF THE UNREASONABLE CONSUMER
#3
TECHNOLOGY DOES NOT GIVE US BACK MORE TIME.
V.R.M.
CRM DYING. CUSTOMERS WILL MANAGE THEIR VENDORS ON THEIR TERMS…
MAIL - EMAIL - NOTIFICATIONS
FASTER & FASTER COMMS. LOWER & LOWER OPEN RATES DEMAND > SUPPLY FOR ATTENTION
1 BILLION ADBLOCK+ INSTALLS. GOOGLE BUYING AI COMPANIES…
MICRO STORY TELLING
ACCURACY
CONTEXT
BUSINESSES AS MOVEMENTS, FUELLED BY WORD OF MOUTH
PASS THE BULL$£!T FILTER
#4
A.I.D.A.REALLY, REALLY FAST ESP. ON MOBILE WITHIN ONE POST?
MOBILE & VIEWABLE MEDIA MASSIVE EFFICIENT REACH RICH CONTENT CANVAS GLOBAL
(JUST NOT 100% ON YOUR TERMS)
ADVOCATES
DISCOVERABILITY
#5WINNING IN SOCIAL INTERNATIONALLY - OWNED & SEARCHED.
HOW CLOSE TO CUSTOMER/ PROSPECT CAN YOU GET?
LANGUAGES AUDIENCE 3P CONTENT INFLUENCERS #
WEIBO.
INFLUENCERS: SOCIAL IS ONLY GETTING MORE & MORE LOCAL.
CONNECT WITH AUTHENTICITY
ENGAGE WITH RELEVANCE
INNOVATE WITH TALKABILITY
FINAL WORDS…
#5 - NEED LOCAL ADVOCATES & DISCOVERABILITY
#4 - MICRO STORYTELLING WINS W.O.M., & £££
#3 - THEY ARE ALSO UNREASONABLE
#2 - YOUR AUDIENCE IS UNIQUELY IDENTIFIABLE
#1 - MAKE A POSITIVE IMPACT WITH SOCIAL
THANKS FOR READING
IDENTIFY YOUR AUDIENCES PUBLISH INTERNATIONALLY JOIN THE CONVERSATION
TAKE YOUR SOCIAL GLOBAL ALL FROM YOUR WEB BROWSER
www.reach7.com
COME SAY HI @REACH7
THANK YOU!! Q&A
#2206
(c) Reach7 Ltd, 2016
