Post on 04-Aug-2020
Intelligent Business Communication
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All products are conversations
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What started with the Cluetrain Manifesto in 2000 has led to a new paradigm superseding the Information Age:
All products are conversations
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The Age of the Customer
What started with the Cluetrain Manifesto in 2000 has led to a new paradigm superseding the Information Age:
In which corporations that control the flow of information do not dominate, but those able to best engage their customers.
All products are conversations
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All products are conversations
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All products are conversations
Let‘s have a look at the range of customer experiences.
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All products are conversations
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All products are conversations
Social
Sales Literature
Website
POS
AdvertisingApp
Price List
Portal
Reports
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All products are conversations
Social
Sales Literature
Website
POS
AdvertisingApp
Price List
Portal
Reports
5
All products are conversations
Social
External Information
Sales Literature
Website
POS
Location
Analytics
AdvertisingApp
Profiles
Master Data
Price List
Portal
Reports
Patterns
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Social
External Information
Sales Literature
Website
POS
Location
Analytics
AdvertisingApp
Profiles
Master Data
Price List
Portal
Reports
Patterns
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But how to conduct this conversation?
Social
External Information
Sales Literature
Website
POS
Location
Analytics
AdvertisingApp
Profiles
Master Data
Price List
Portal
Reports
Patterns
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But how to conduct this conversation?
Social
External Information
Sales Literature
WebsitePOS
Location
Analytics Advertising
App
Profiles
Master Data
Price List
Portal
ReportsPatterns
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But how to conduct this conversation?
ContextCustomer
Experience
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But how to conduct this conversation?
ContextCustomer
Experience
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But how to conduct this conversation?
ContextCustomer
Experience
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ContextCustomer
Experience
Maximize the overlap!
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Smart Business
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Smart Business• Intelligent customer relationships enable companies to build up customer interactions.
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Smart Business• Intelligent customer relationships enable companies to build up customer interactions.• Data driven insight enables real customer knowledge
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Smart Business• Intelligent customer relationships enable companies to build up customer interactions.• Data driven insight enables real customer knowledge
ERP
Business Software
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Smart Business• Intelligent customer relationships enable companies to build up customer interactions.• Data driven insight enables real customer knowledge
ERP
Business Software Customer Relations Software
CRM
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Smart Business• Intelligent customer relationships enable companies to build up customer interactions.• Data driven insight enables real customer knowledge
ERP
Business Software Customer Relations Software
CRM
Communications Software
censhare
CUSTOMER
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The solution landscapeCloud Based
Web Analytics
Patterns
Personalization
ERP System
CRM System
MDM
Social Media Management
Collaboration Tool
DAM Solution
Editorial System
Analytic Tool
App Solution
MRM System
Web Content Management
POS
Website
Call Center
Portal
Mobile
Positive User Experience
SDK
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The solution landscapeCloud Based
Web Analytics
Patterns
Personalization
ERP CRM
censhare
CUSTOMER
POS
Website
Call Center
Portal
Mobile
Positive User Experience
SDK
ERP CRM
censhare
CUSTOMER
12
The solution landscapeCloud Based
Web Analytics
Patterns
Personalization
POS
Website
Call Center
Portal
Mobile
Positive User Experience
SDK
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Manage
Digital Asset Management
Produkt Information Management
Information Management
Content Management
Marketing Resource Management
Business Process Management
Collaboration
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Optimize
Data Extraction
Advanced Analytics
Targeting
Multichannel Campaign Management
Translation Memory
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EngageEditorial System
Online Channel Management
Mobile Channel Management
Social Media Management
Content Delivery for all Systems & Devices
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Integrate & Extend
Standard Interfaces
censhare Store
censhare SDK
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Standard Interfaces
censhare Store
censhare SDK
Integrate & Extend
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SDK
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OperateCloud
Software as a Service
On Premise
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