Post on 27-Jun-2015
description
Inside the social media triangle
David Kamerer, PhD, APRSchool of CommunicationLoyola University Chicago
social
89/2430
New uses:News reader
Make your Facebook page work harder:
•FBML•Branding•Analytics
•http://www.ignitesocialmedia.com/top-50-branded-facebook-fans-august-2010-fan-growth-slows/
Facebook trends:Facebook everywhere (social plugins)
Mobile access
Privacy pushback
2. Real time
(latency)(information float)
Your early warning system:
Time as a variable:
Google TrendsGoogle Realtime
Google Instant Search
http://www.google.com/realtime
2. Real time
(latency)(information float)
3. Location
Here come the handsets
Mobile trends:
Rise of AndroidFragmented marketplace
Coupons on handset
Mobile to IRLMobile to transactions
Work to do:
•Mobile strategy for web•Listen in/kick tires•GOGO strategy
•Don’t worry, be Appy
Work to do:
•Mobile strategy for web•Listen in/kick tires•GOGO strategy•Apps ‘n maps
From the desktop:Google:www.google.com/local/add/businessCenter Yahoo:http://listings.local.yahoo.com/basic.php Bing:https://ssl.bing.com/listings/BusinessSearch.aspx
Create/publish/share:
Location information • maps • “extended phone book”
Check-in gamesYour role:
Establish your placesMonitor reputation
Possible promotions/games for engagementTransactions?
Augmented Reality
Communication flow: to the handsetNew variable: presence
Layar
http://www.youtube.com/watch?v=b64_16K2e08
Looking forward
The “splinternet”HTML5
4G/prevalent WiFiTablets
Multi-touchVideo
The attention crash“We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.”
- Steve Rubel, Edelman Digital
Technological determinism
Thank you
www.davidkamerer.com
@davidkamerer