Innovation, Creativity, and Strategy

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Transcript of Innovation, Creativity, and Strategy

Innovation, Leadership and

Creative Thinking

Pavan SoniInnovation.evangelist@gmail.co

mwww.pavansoni.com

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William L. McKnight at 3M"As our business grows, it becomes increasingly

necessary to delegate responsibility and to encourage men and women to exercise their initiative. This requires considerable tolerance. Those men and women, to whom we delegate authority and responsibility, if they are good people, are going to want to do their jobs in their own way.

"Mistakes will be made. But if a person is essentially right, the mistakes he or she makes are not as serious in the long run as the mistakes management will make if it undertakes to tell those in authority exactly how they must do their jobs.

505/01/2023 Pavan Soni, Innovation EvangelistSource: 3M Website

How Six Sigma ‘killed’ innovation at 3M?

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“The Six Sigma process killed innovation at 3M. Initially what would happen in 3M with Six Sigma people, they would say they need a five-year business plan for [a new idea]. Come on, we don't know yet because we don't know how it works, we don't know how many customers [will take it up], we haven't taken it out to the customer yet.“

- Geoff Nicholson, Father of Post-It notes initiative

05/01/2023 Pavan Soni, Innovation EvangelistSource: ZDNet- Ryan Huang

The Toyota Way?

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Invention ≠ Innovation

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Most Innovative Firms- 2013

Highest R&D spent- 2013

Most patents granted- 2013

VolkswagenSamsung

IntelMicrosoft

RocheNovartisToyota

J&JGoogleMerck

AppleSamsung

GoogleMicrosoft

ToyotaIBM

AmazonFord

BMWGeneral Electric

IBMSamsung

CanonSony

LG ElectronicsMicrosoft

ToshibaPanasonic

HitachiGoogle

05/01/2023 Pavan Soni, Innovation EvangelistSource: BCG, Booz & Co., USPTO

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Country cultures

Power distance

Individualism Masculinity Uncertainty avoidance

Pragmatism Indulgence

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Chart Title

India

Source: Gert HofstedePavan Soni, Innovation Evangelist

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Country cultures- In contrast

Power distance

Individualism Masculinity Uncertainty avoidance

Pragmatism Indulgence

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India China USA Germany

Pavan Soni, Innovation EvangelistSource: Gert Hofstede

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India- VC/ PE Attractiveness

Pavan Soni, Innovation EvangelistSource: IESE Business School

Selective Ranks:• India – 29• Germany- 7• USA- 1• China- 21

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Bangalore has strong startup ecosystem

Bangalore ranked high on Mindset Index and Support Index

Pavan Soni, Innovation EvangelistSource: The Startup Ecosystem Report 2012

Variance, not mean centric

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Innovation

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Business Model Canvas: PSP/ Xbox versus Wii focus

Business Model Generation (Osterwalder and Pigneur, 2010)

Key Partners Key Activities Value Proposition

High performance console

Console audience

Customer Relation

Customer Segments

Hardcore gamers

Game developers Key Resources

Channels

Cost Structure Revenue Streams Hardware sales at a loss Royalties from developers

Sony PlayStationMicrosoft Xbox

Key Partners Key Activities Value Proposition Family console Access to

console users Cheap game

development cost

Customer Relation

Customer Segments

Casual gamers Game

developersKey Resources

Channels

Cost Structure Revenue Streams Profitable hardware sales Royalties from developers

Nintendo Wii

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Look for non-customers

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Twitter

Non- Customers

Who? Why? How?

Soon to Be

Refusing

Unexplored

Source: Blue Ocean Strategy

The Medici Effect

17Great Ideas are born at the Intersection of Disciplines

Linear Growth

Discovering Intersections

I am imagining bringing 100s of people together from different backgrounds and disciplines within a region and have them work together to unleash an explosion of transformational

ideas.- Frans Johansson

Source: Medici Effect

Science of motivation

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Purpose

MasteryAutonomy

Let a million flowers blossom

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We call the projects late and give as much time as possible for these ideas to blossom, as innovation is a very fragile process.

- Douglas Merrill, formerly at Google

Call the shots as late as possible

Multiple Ideas

Project Clusters

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Hone multiple affinities

Source: IDEO

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The Innovation DNAInnovative entrepreneurship is not a genetic predisposition, it is an active endeavor.

- Clayton M. Christensen

Questioning

Observing

Experimenting

Networking

Associating

Five traits of Innovators

Marc Benioff

Jeff Bezos

Michael Dell

Herb Kelleher

Mike Lazaridis

Pierre Omidyar

Scott Cook

You!!!

Source: Innovator’s DNA

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