Innovation, Creativity, and Strategy
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Innovation, Leadership and Creative Thinking Pavan Soni Innovation.evangelist@gmail .com www.pavansoni.com
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Transcript of Innovation, Creativity, and Strategy
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William L. McKnight at 3M"As our business grows, it becomes increasingly
necessary to delegate responsibility and to encourage men and women to exercise their initiative. This requires considerable tolerance. Those men and women, to whom we delegate authority and responsibility, if they are good people, are going to want to do their jobs in their own way.
"Mistakes will be made. But if a person is essentially right, the mistakes he or she makes are not as serious in the long run as the mistakes management will make if it undertakes to tell those in authority exactly how they must do their jobs.
505/01/2023 Pavan Soni, Innovation EvangelistSource: 3M Website
How Six Sigma ‘killed’ innovation at 3M?
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“The Six Sigma process killed innovation at 3M. Initially what would happen in 3M with Six Sigma people, they would say they need a five-year business plan for [a new idea]. Come on, we don't know yet because we don't know how it works, we don't know how many customers [will take it up], we haven't taken it out to the customer yet.“
- Geoff Nicholson, Father of Post-It notes initiative
05/01/2023 Pavan Soni, Innovation EvangelistSource: ZDNet- Ryan Huang
The Toyota Way?
705/01/2023 Pavan Soni, Innovation EvangelistSource: Reuters
Invention ≠ Innovation
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Most Innovative Firms- 2013
Highest R&D spent- 2013
Most patents granted- 2013
VolkswagenSamsung
IntelMicrosoft
RocheNovartisToyota
J&JGoogleMerck
AppleSamsung
GoogleMicrosoft
ToyotaIBM
AmazonFord
BMWGeneral Electric
IBMSamsung
CanonSony
LG ElectronicsMicrosoft
ToshibaPanasonic
HitachiGoogle
05/01/2023 Pavan Soni, Innovation EvangelistSource: BCG, Booz & Co., USPTO
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Country cultures
Power distance
Individualism Masculinity Uncertainty avoidance
Pragmatism Indulgence
77
4856
40
51
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Chart Title
India
Source: Gert HofstedePavan Soni, Innovation Evangelist
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Country cultures- In contrast
Power distance
Individualism Masculinity Uncertainty avoidance
Pragmatism Indulgence
77
4856
40
51
26
80
20
66
30
87
24
40
91
62
46
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68
35
67 66 65
83
40
India China USA Germany
Pavan Soni, Innovation EvangelistSource: Gert Hofstede
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India- VC/ PE Attractiveness
Pavan Soni, Innovation EvangelistSource: IESE Business School
Selective Ranks:• India – 29• Germany- 7• USA- 1• China- 21
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Bangalore has strong startup ecosystem
Bangalore ranked high on Mindset Index and Support Index
Pavan Soni, Innovation EvangelistSource: The Startup Ecosystem Report 2012
Variance, not mean centric
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Innovation
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Business Model Canvas: PSP/ Xbox versus Wii focus
Business Model Generation (Osterwalder and Pigneur, 2010)
Key Partners Key Activities Value Proposition
High performance console
Console audience
Customer Relation
Customer Segments
Hardcore gamers
Game developers Key Resources
Channels
Cost Structure Revenue Streams Hardware sales at a loss Royalties from developers
Sony PlayStationMicrosoft Xbox
Key Partners Key Activities Value Proposition Family console Access to
console users Cheap game
development cost
Customer Relation
Customer Segments
Casual gamers Game
developersKey Resources
Channels
Cost Structure Revenue Streams Profitable hardware sales Royalties from developers
Nintendo Wii
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Look for non-customers
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Non- Customers
Who? Why? How?
Soon to Be
Refusing
Unexplored
Source: Blue Ocean Strategy
The Medici Effect
17Great Ideas are born at the Intersection of Disciplines
Linear Growth
Discovering Intersections
I am imagining bringing 100s of people together from different backgrounds and disciplines within a region and have them work together to unleash an explosion of transformational
ideas.- Frans Johansson
Source: Medici Effect
Science of motivation
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Purpose
MasteryAutonomy
Let a million flowers blossom
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We call the projects late and give as much time as possible for these ideas to blossom, as innovation is a very fragile process.
- Douglas Merrill, formerly at Google
Call the shots as late as possible
Multiple Ideas
Project Clusters
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Hone multiple affinities
Source: IDEO
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The Innovation DNAInnovative entrepreneurship is not a genetic predisposition, it is an active endeavor.
- Clayton M. Christensen
Questioning
Observing
Experimenting
Networking
Associating
Five traits of Innovators
Marc Benioff
Jeff Bezos
Michael Dell
Herb Kelleher
Mike Lazaridis
Pierre Omidyar
Scott Cook
You!!!
Source: Innovator’s DNA
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