Initial Image Repair Tactic: Silence

Image Repair Tactic: Bolstering

Image Repair Tactic: Morti�cation

Social Media:• Spelling uses social media daily • Posts are conversational and promotional• Engages her audience on Facebook

Traditional Media:• More concerned with controversial news• Tend to emphasize the negative aspects

Audience Response:• Most loyal fans are rooting for the couple• Naysayers expresses their thoughts most on Spelling’s website• Spellings fans come to her rescue every time

Current Image Repair Tactic: Bolstering