Initial Image Repair Tactic: Silence...Xmas Holiday IFOX4111 HOME CELEBRITY NEWS MOVIES TV MUSIC...

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Initial Image Repair Tactic: Silence Image Repair Tactic: Bolstering Image Repair Tactic: Mortification Social Media: Spelling uses social media daily • Posts are conversational and promotional • Engages her audience on Facebook Traditional Media: • More concerned with controversial news • Tend to emphasize the negative aspects Audience Response: Most loyal fans are rooting for the couple • Naysayers expresses their thoughts most on Spelling’s website • Spellings fans come to her rescue every time Current Image Repair Tactic: Bolstering

Transcript of Initial Image Repair Tactic: Silence...Xmas Holiday IFOX4111 HOME CELEBRITY NEWS MOVIES TV MUSIC...

Page 1: Initial Image Repair Tactic: Silence...Xmas Holiday IFOX4111 HOME CELEBRITY NEWS MOVIES TV MUSIC STYLE VIDEO COUPLES Tori removes Dean's name from Twitter account 2014 to . Title:

Initial Image Repair Tactic: Silence

Image Repair Tactic: Bolstering

Image Repair Tactic: Morti�cation

Social Media:• Spelling uses social media daily • Posts are conversational and promotional• Engages her audience on Facebook

Traditional Media:• More concerned with controversial news• Tend to emphasize the negative aspects

Audience Response:• Most loyal fans are rooting for the couple• Naysayers expresses their thoughts most on Spelling’s website• Spellings fans come to her rescue every time

Current Image Repair Tactic: Bolstering