Mobile Influence on Businesses

Why be Mobile?

How to measure Mobile performance?

What can we do to adapt?

Why be Mobile?

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Why be Mobile?

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t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Why be Mobile?

1. Mobile vs TV:

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5 myths about mobile - understanding reasons & facts

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Why Be Mobile?

2. Mobile is for young:

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3. Mobile is just for fun:

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Why Be Mobile?

4. Mobiles are not functional in terms of design:

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5. Mobile performance is difficult to measure:

- consumers’ path on mobile is different to desktop and therefore should be measured differently

- magazines don’t have “Buy” buttons, but they build brand awareness

How to measure Mobile performance?

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How to measure mobile performance?

- Different consumer path means different goals

- To track different goals we must set up different CTAs to target mobile traffic

- How can we do this:

- click to call

- mobile to store

- cross device (for later purchase)

- add to basket

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t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

How to measure mobile performance?

How can we reflect mobile performance in measurement?

- compare visits per device

- compare conversions per device

- compare pageviews per device

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What can we do to adapt?

t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

What can we do to adapt?

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What can be done using Adwords account?

- drive website visits with mobile preferred ad

- the quality score will be improved with mobile preferred ads

- focus on calls with call-only ads

- your website does not need to be mobile, but the user engagement will be positive

- http://www.sleepinggiantmedia.co.uk/posts/call-only-ads-driving-mobile-traffic-to-your-business/

- boost store footfall with local inventory ads

- think of a mobile as a magnet

t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

What can we do to adapt?

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Are you making your website mobile?

- think of a mobile user - conversion path in 2-3 clicks

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk t. #gianttalks @sleepinggiantm

Discovery Park Digital Workshop

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Free event