InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces...

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InBraceDisrupting Braces

Vijay Dhaka, CBO(415) 845-5411vijay@in-brace.com

UnsightlyUnhygienic Uncomfortable

InefficientIneffectiveLimited Application

DifficultExpensiveUncomfortable

Standard Braces

Clear Aligners (Invisalign) Lingual Braces

Correcting your smile today requires tradeoffs

InBrace is an easy to use personalized orthodontic system hidden behind the teeth that automatically guides each

tooth to its target position with continuous gentle forces

7 Million case starts WW each year, a $4B a year market that is growing and expanding

3.3M 47%

0.8M 11%

1.8M26%

1.2M16%

4.4M people don’t have viable aesthetic option to correct their teeth

Clear aligner addressable market

(2.6M)

INBRACE

No viable option(4.4M)

Mild malocclusion

Advancedmalocclusion

7 Million orthodontic starts annually (WW)

Improved Patient Experience

Improved Health & Hygiene

Ease of compliance Predictable

Outcomes Fewer visits

Shared Value

-‘Invisible’-Faster Treatment -Less Pain

Patient

-Greater Revenue per Patient-Clinical Standard of Care -Higher Throughput

Doctor

InBrace drives demand and adoption by delivering value to the orthodontist and the patient

Direct Digital Manufacturing and custom “SMART” wires to reduce visits and treatment time

INBRACE Workflow

Digital Records Tx Planning Indirect Bonding

Team

John Pham, DDS MS BSEE, Co-Founder, CEO• Engineer (Boeing)

• 3x entrepreneur, Co-founder of digital health startup

Vijay Dhaka, MBA • 20 years of medical technology & consulting experience (McKinsey)

• Early stage startup experience, concept to clinic, multiple patents

Hongsheng Tong, DDS PhD, Co-Founder• Faculty at USC’s Ostrow School of Dentistry, leading bone biologist

• Experienced clinician, having treated over 10,000 cases

Business Model

Sales & Promotion

Conversion

Profitable Growth

Higher Margin

Geological Expansion

INBRACE Technology

Marketing

Support

Training

Operation

Key Revenue Drivers

- # of Orthodontists- Ortho Conversion Rate- # of Patients

Key Cost Drivers

- Training - Feasibility Studies- Marketing and Sales

Training programs and a large sales force will drive orthodontic adoption

Market Strategy

KOLs, Proven

InvisalignAdopters

Big 6 MetroRollout

Full DomesticRollout

GlobalRollout

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Yr 3 Yr 4Yr 1 Yr 2

Market Strategy

InBraceDisrupting Braces

Vijay Dhaka, CBO(415) 845-5411vijay@in-brace.com