InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces...

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Transcript of InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces...

Page 1: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

InBraceDisrupting Braces

Vijay Dhaka, CBO(415) [email protected]

Page 2: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

UnsightlyUnhygienic Uncomfortable

InefficientIneffectiveLimited Application

DifficultExpensiveUncomfortable

Standard Braces

Clear Aligners (Invisalign) Lingual Braces

Correcting your smile today requires tradeoffs

Page 3: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

InBrace is an easy to use personalized orthodontic system hidden behind the teeth that automatically guides each

tooth to its target position with continuous gentle forces

Page 4: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

7 Million case starts WW each year, a $4B a year market that is growing and expanding

3.3M 47%

0.8M 11%

1.8M26%

1.2M16%

Page 5: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

4.4M people don’t have viable aesthetic option to correct their teeth

Clear aligner addressable market

(2.6M)

INBRACE

No viable option(4.4M)

Mild malocclusion

Advancedmalocclusion

7 Million orthodontic starts annually (WW)

Page 6: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

Improved Patient Experience

Improved Health & Hygiene

Ease of compliance Predictable

Outcomes Fewer visits

Shared Value

-‘Invisible’-Faster Treatment -Less Pain

Patient

-Greater Revenue per Patient-Clinical Standard of Care -Higher Throughput

Doctor

InBrace drives demand and adoption by delivering value to the orthodontist and the patient

Page 7: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

Direct Digital Manufacturing and custom “SMART” wires to reduce visits and treatment time

INBRACE Workflow

Digital Records Tx Planning Indirect Bonding

Page 8: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

Team

John Pham, DDS MS BSEE, Co-Founder, CEO• Engineer (Boeing)

• 3x entrepreneur, Co-founder of digital health startup

Vijay Dhaka, MBA • 20 years of medical technology & consulting experience (McKinsey)

• Early stage startup experience, concept to clinic, multiple patents

Hongsheng Tong, DDS PhD, Co-Founder• Faculty at USC’s Ostrow School of Dentistry, leading bone biologist

• Experienced clinician, having treated over 10,000 cases

Page 9: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

Business Model

Sales & Promotion

Conversion

Profitable Growth

Higher Margin

Geological Expansion

INBRACE Technology

Marketing

Support

Training

Operation

Key Revenue Drivers

- # of Orthodontists- Ortho Conversion Rate- # of Patients

Key Cost Drivers

- Training - Feasibility Studies- Marketing and Sales

Training programs and a large sales force will drive orthodontic adoption

Page 10: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

Market Strategy

KOLs, Proven

InvisalignAdopters

Big 6 MetroRollout

Full DomesticRollout

GlobalRollout

Cu

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rM

arke

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Yr 3 Yr 4Yr 1 Yr 2

Market Strategy

Page 11: InBrace - Home page | USC Marshall...Standard Braces Clear Aligners (Invisalign) Lingual Braces Correcting your smile today requires tradeoffs InBrace is an easy to use personalized

InBraceDisrupting Braces

Vijay Dhaka, CBO(415) [email protected]