The Online Newsroom and

Changing Audiences

Yuan Lin – z3280488MDIA5003: online and mobile media

July 26

What’s happened to News?

• Medium

• Audience

• Content

Medium

Traditional Media• Newspaper• Radio• Televition• Internet

Now• Is the Mobile phone can be ‘the fifth media’?

Is your room like this?

Which one you use most frequently?

你平时接触最多的媒体

0. 00%10. 00%20. 00%30. 00%40. 00%50. 00%60. 00%70. 00%

报纸 广播 电视 杂志 网络

比例

How the media changed the news?

• 24-hours scrolling news– At the bottom of the screen on television– Non-stop update on internet

• E.g http://roll.news.sina.com.cn/s/#ch=&col=&spec=&type=&k=&offset_page=0&offset_num=0&num=60&asc=&page=1

• Automation– Rss feeds– Podcasting

• Information provider– Professional news producer

• Official site of the mainstream media• The separate part from the press, radio and TV station• E.g http://www.smh.com.au/

– Professional journalist or researcher• E.g http://today2100.blogbus.com/

– Government and business publisher• E.g http://www.randwick.nsw.gov.au/

– Individuals• E.g http://haitianyixianshendehaizi.spaces.live.com/

Audience

• Rely on the digital product– Easily access to the news– Timeliness– Freshness

Participation and Personalitization• Role

– Reader or Consumer• Passively receive

– Communicator• Symbolic power

– Writer or Producer• Editing and re-…..• Doing media

• ChannelFrom ‘view’ to ‘narrative’ to ‘search’

– Search engines • e.g google news

http://news.google.com.au/nwshp?hl=en&tab=wn

– Pop-up ads • e.g MSN today

– Subscription• RSS Reader e.g http://9.douban.com/

• Citizen journalist– Challenging the status of professional journalist– Question

• objectivity• authority• Expertise

http://www.helium.com/debates/150523-are-citizen-journalists-more-trustworthy-than-professional-journalists

– Changing the process of making news stories• clue/information provider• First-hand news maker• Impact the agenda setting

Content

• Forms change – thanks to the new technology– Texts– Images– Videos– Multi-platform

• http://abc.go.com/• http://www.xinhuanet.com/newscenter/index.htm

• Open publishing– Marshall McLuhan &

global village– From public to individals

• Global VS local news– http://

www.theaustralian.com.au/– http://www.chinaview.cn/– http://city.sina.com.cn/

– Debate: uniformity

VS diversity

• Classification– Divided into specific section from different wayshttp://www.chinaview.cn/

• Blogging http://www.sina.com.cn/

– Celebrity blog– Mini-blog– Grassroots blog

• Questions– Social responsibility

• Internet security• Self-control• Government

supervision

– Content participation in blogs

• Is it a news publisher or individual life writer?

References• Alan, M 2007, Mobile Phones As Mass Media: The Upcoming

Technological Revolution• Knobloch, S Sundar, S & Hastall M 2010, Clicking News: Impacts of

Newsworthiness, Source Credibility, and Timeliness as Online News Features on News Consumption

• Chouliaraki, L 2008, The symbolic power of transnational media: Global Media and Communication

• Bruns, A 2009, News Blogs and Citizen Journalism: New Directions for e-Journalism

• Blossom, J 2010, Darn, Why Did They Think of It First? News Media Companies Adapt To Online Value Points

• Yang, G 2009, The Power of the Internet in China: Citizen Activism Online, New York, Columbia University Press.

• Zheng, Z 2010, The Publication of the Social Blue Book, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>.

• Wang, Y & Yang, J 2007, ‘News blog: A new pattern of information communication’, Journal of Tian jin Normal University (Social Science), vol.11, no.2, pp.59-62.

• Zheng, Z 2010, The Miniblog and the Internet Intervention, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>.