In class presentation z3280488
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The Online Newsroom and
Changing Audiences
Yuan Lin – z3280488MDIA5003: online and mobile media
July 26
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What’s happened to News?
• Medium
• Audience
• Content
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Medium
Traditional Media• Newspaper• Radio• Televition• Internet
Now• Is the Mobile phone can be ‘the fifth media’?
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Is your room like this?
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Which one you use most frequently?
你平时接触最多的媒体
0. 00%10. 00%20. 00%30. 00%40. 00%50. 00%60. 00%70. 00%
报纸 广播 电视 杂志 网络
比例
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How the media changed the news?
• 24-hours scrolling news– At the bottom of the screen on television– Non-stop update on internet
• E.g http://roll.news.sina.com.cn/s/#ch=&col=&spec=&type=&k=&offset_page=0&offset_num=0&num=60&asc=&page=1
• Automation– Rss feeds– Podcasting
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• Information provider– Professional news producer
• Official site of the mainstream media• The separate part from the press, radio and TV station• E.g http://www.smh.com.au/
– Professional journalist or researcher• E.g http://today2100.blogbus.com/
– Government and business publisher• E.g http://www.randwick.nsw.gov.au/
– Individuals• E.g http://haitianyixianshendehaizi.spaces.live.com/
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Audience
• Rely on the digital product– Easily access to the news– Timeliness– Freshness
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Participation and Personalitization• Role
– Reader or Consumer• Passively receive
– Communicator• Symbolic power
– Writer or Producer• Editing and re-…..• Doing media
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• ChannelFrom ‘view’ to ‘narrative’ to ‘search’
– Search engines • e.g google news
http://news.google.com.au/nwshp?hl=en&tab=wn
– Pop-up ads • e.g MSN today
– Subscription• RSS Reader e.g http://9.douban.com/
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• Citizen journalist– Challenging the status of professional journalist– Question
• objectivity• authority• Expertise
http://www.helium.com/debates/150523-are-citizen-journalists-more-trustworthy-than-professional-journalists
– Changing the process of making news stories• clue/information provider• First-hand news maker• Impact the agenda setting
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Content
• Forms change – thanks to the new technology– Texts– Images– Videos– Multi-platform
• http://abc.go.com/• http://www.xinhuanet.com/newscenter/index.htm
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• Open publishing– Marshall McLuhan &
global village– From public to individals
• Global VS local news– http://
www.theaustralian.com.au/– http://www.chinaview.cn/– http://city.sina.com.cn/
– Debate: uniformity
VS diversity
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• Classification– Divided into specific section from different wayshttp://www.chinaview.cn/
• Blogging http://www.sina.com.cn/
– Celebrity blog– Mini-blog– Grassroots blog
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• Questions– Social responsibility
• Internet security• Self-control• Government
supervision
– Content participation in blogs
• Is it a news publisher or individual life writer?
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References• Alan, M 2007, Mobile Phones As Mass Media: The Upcoming
Technological Revolution• Knobloch, S Sundar, S & Hastall M 2010, Clicking News: Impacts of
Newsworthiness, Source Credibility, and Timeliness as Online News Features on News Consumption
• Chouliaraki, L 2008, The symbolic power of transnational media: Global Media and Communication
• Bruns, A 2009, News Blogs and Citizen Journalism: New Directions for e-Journalism
• Blossom, J 2010, Darn, Why Did They Think of It First? News Media Companies Adapt To Online Value Points
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• Yang, G 2009, The Power of the Internet in China: Citizen Activism Online, New York, Columbia University Press.
• Zheng, Z 2010, The Publication of the Social Blue Book, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>.
• Wang, Y & Yang, J 2007, ‘News blog: A new pattern of information communication’, Journal of Tian jin Normal University (Social Science), vol.11, no.2, pp.59-62.
• Zheng, Z 2010, The Miniblog and the Internet Intervention, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>.