40 minutes (q&a) on....

...social media, social networking, social whatever

Who am I?

Yme Bosma (www.yme.nl)

− Business development & partnerships bij Hyves− Formerly with Media Republic, Lost Boys and Y&R

Hyves, a social networking service− More than 7 million active Dutch users, 53% reach (13+)− 5 billion pageviews per month, 10% share− 2,5 million users per day, 40 minutes on average− 30 million pageviews on mobile website per month− Etc...

What is Hyves?

Social networking services will be like air

What do we do (in a few years)?

We are a switchboard, facilitating communication and interaction between people, in any way, anywhere

We help people build, use and manage their identity, on and off Hyves, online and offline

We aggregate and organize information and knowledge on content in all its appearances and make it available in many ways

What do we do (in a few years)?

We are a switchboard, facilitating communication and interaction between people, in any way, any where

We help people build, use and manage their identity, on and off Hyves, online and offline

We aggregate and organize information and knowledge on content in all its appearances and make it available in many ways

What do we do (in a few years)?

We are a switchboard, facilitating communication and interaction between people, in any way, any where

We help people build, use and manage their identity, on and off Hyves, online and offline

We aggregate and organize (a social filter) information and knowledge on content (in whatever form) and make it available in many ways

What does this mean for you today?

Me

Myself

I

And others

Everywhere

You can't buy attention, you will have to earn it

You can't buy attention, you will have to earn it

So, why don't you?