HOW TO INCREASE WEBSITE TRAFFIC BY 250,000+ MONTHLY VISITORS

Ross Hudgens

Founder, Siege Media

@RossHudgens | siegemedia.com

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EXAMPLE AGENDA

bit.ly/siege-hubGet the deck:

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Over the past four years, we’ve built a repeatable,

scalable model of growth.

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5,000,0000

This approach has resulted in

250,000+ visit increases for our clients

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Again…

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and again…

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and again.

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But it’s not rocket science.It’s something you can do too,

even at a smaller scale.

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In vanilla terms, we achieve this by building top- and middle-funnel content that ranks, and can also

generate links.

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And when content can’t generate links, we make sure the site is

authoritative enough to rank the content on its own.

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Until we can’t.

And then we do it again, and again, and again.

Step 1

TOPIC OPPORTUNITYANALYSIS

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It starts with keyword topic research.We use Keyword Opposition to Benefit Analysis

(KOB) to focus our efforts in the right areas.

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KOB scores tell us if we should prioritize building a piece of content based on low

difficulty and high potential reward.

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Traffic Cost (or Traffic Value) is a metric that estimates the value of the traffic a page gets based

on what people are bidding on those keywords.

See an example: http://bit.ly/traffic-value

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Keyword Difficulty is a metric that can be pulled from Moz, or done by hand.

Read more:

http://bit.ly/moz-difficulty

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Research a topic and grab the URL most like you ranking in the first three results.

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Input that URL into SEMRush to get the estimated traffic, and traffic value, of that piece of content.

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Apply these numbers against a keyword difficulty score, Moz or otherwise, to generate a KOB score

to add to your spreadsheet.

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Build a list of these topics for all relevant topics you can think of. Aim for 100+.

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Places to Look for Topics

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Most visited pages of your competitors on SEMRush.

See example:

http://bit.ly/semrush-top

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Phrase match and related keywords on SEMRush or Keyword Planner.

See example:

http://bit.ly/phrase-kw

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From there, sort by difficulty and go after the topics with the highest KOB scores.

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New, low authority businesses must start with low competition topics they can generate links

to, and build from there.

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Once you get to the place where you can start competing for high difficulty topics with link

building, you can start creating content without it.

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KOB analysis allows you to make money, and generate valuable traffic, until you get there.

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View Full Graphic:

http://bit.ly/kw-topics

View a video of the

Keyword Research Process

bit.ly/kob-kw

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View a Sample

Topic Research

Spreadsheet:

http://bit.ly/kob-sheet

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Emphasize “Content Layering” middle funnel topics due to impact on bottom funnel content.

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The Benefits of Content Layering

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1. Can Generate Links for Bottom Funnel Pages

View the Post: http://bit.ly/landing-page-links

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2. Increases CTR (and Maybe Rankings) for Bottom Funnel Due to Brand Awareness

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3. May Improve Brand Topic Authority

View the source:https://moz.com/blog/7-link-seo

Step 2

CONTENT CREATION

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The most important part of this process: creating “Skyscraper” content.

backlinko.com/skyscraper-technique

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In short, Skyscraper content is content significantly better than any other result for a given topic.

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It takes something basic and makes it 10x.

bit.ly/wedding-10x

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BAD:

http://bit.ly/skyteam1

GOOD:

bit.ly/skyteam2

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Make URLs Shorter

URLs

ranking #1 are

50 characters

longon average

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Add Content Types They Haven’t

Interactive

content converts

2x betterthan static

content

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Create a Better Title

CTR has a

.67

correlation

with ranking

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Make it Simpler to Read

Content

ranking #1

can be easily

understood by13-15 year old

students

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Make It Better Structured

Content

ranking #1 had

a bulleted list

78%of the time

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Make the Font Bigger

Pages

ranking #1 have

15.8 px fonton average

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Make it More Visual

The average

article ranking

#1 has

9 images

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Source Professional Photos

High quality

images get

121% more

shares

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Include an Image Every 75-100 Words

These

articles get

100% more

shares

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Use Floating Share Buttons

Floating

share buttons

increase social

traffic by

27%

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Include a Tall Image

800px

tall images get

57% morepins than

average

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Link Out

Sites

ranking #1

link out

50% morethan position

10

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Make it Longer

The

average resource

ranking #1 has

2,416

words

View the Sources of These Stats:

bit.ly/content-sources

Step 3

HOW TO GENERATE LINKS TO YOUR CONTENT

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Do Better Prospecting

View Suggested Tools:

http://bit.ly/outreach-tools

Beginners Guide:

http://bit.ly/link-prospecting

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Content Outreach Template

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Broken Link Building Template

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The Two-Step Outreach Process

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The First Email

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The Second Email

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Use Google Trends to Time Non-

Seasonal Topics With Outreach

View a Video of the

Email Outreach Process

bit.ly/siege-outreach

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How to Increase Long-Term Traffic

by 66%: Last Updated

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Putting it All Together

• Pick the Low Difficulty Topics That

Can Generate Links, First

• Create Amazing, Sharable Content

• Layer up to Middle/High Difficulty

• Outreach for Links Until You Can’t

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Repeat, Repeat, Repeat

View the Blog Post

Version of This Presentation:

bit.ly/web-traffic-siege

Thank You!

Questions?

Get the Slides: bit.ly/siege-hub

Ross Hudgens, Founder, Siege Media@RossHudgens | http://siegemedia.com