How to Increase Website Traffic by 250,000+ Monthly Visitors
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Transcript of How to Increase Website Traffic by 250,000+ Monthly Visitors
HOW TO INCREASE WEBSITE TRAFFIC BY 250,000+ MONTHLY VISITORS
Ross Hudgens
Founder, Siege Media
@RossHudgens | siegemedia.com
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EXAMPLE AGENDA
bit.ly/siege-hubGet the deck:
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Over the past four years, we’ve built a repeatable,
scalable model of growth.
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5,000,0000
This approach has resulted in
250,000+ visit increases for our clients
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Again…
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and again…
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and again.
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But it’s not rocket science.It’s something you can do too,
even at a smaller scale.
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In vanilla terms, we achieve this by building top- and middle-funnel content that ranks, and can also
generate links.
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And when content can’t generate links, we make sure the site is
authoritative enough to rank the content on its own.
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Until we can’t.
And then we do it again, and again, and again.
Step 1
TOPIC OPPORTUNITYANALYSIS
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It starts with keyword topic research.We use Keyword Opposition to Benefit Analysis
(KOB) to focus our efforts in the right areas.
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KOB scores tell us if we should prioritize building a piece of content based on low
difficulty and high potential reward.
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Traffic Cost (or Traffic Value) is a metric that estimates the value of the traffic a page gets based
on what people are bidding on those keywords.
See an example: http://bit.ly/traffic-value
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Keyword Difficulty is a metric that can be pulled from Moz, or done by hand.
Read more:
http://bit.ly/moz-difficulty
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Research a topic and grab the URL most like you ranking in the first three results.
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Input that URL into SEMRush to get the estimated traffic, and traffic value, of that piece of content.
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Apply these numbers against a keyword difficulty score, Moz or otherwise, to generate a KOB score
to add to your spreadsheet.
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Build a list of these topics for all relevant topics you can think of. Aim for 100+.
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Places to Look for Topics
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Most visited pages of your competitors on SEMRush.
See example:
http://bit.ly/semrush-top
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Phrase match and related keywords on SEMRush or Keyword Planner.
See example:
http://bit.ly/phrase-kw
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From there, sort by difficulty and go after the topics with the highest KOB scores.
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New, low authority businesses must start with low competition topics they can generate links
to, and build from there.
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Once you get to the place where you can start competing for high difficulty topics with link
building, you can start creating content without it.
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KOB analysis allows you to make money, and generate valuable traffic, until you get there.
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View Full Graphic:
http://bit.ly/kw-topics
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View a Sample
Topic Research
Spreadsheet:
http://bit.ly/kob-sheet
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Emphasize “Content Layering” middle funnel topics due to impact on bottom funnel content.
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The Benefits of Content Layering
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1. Can Generate Links for Bottom Funnel Pages
View the Post: http://bit.ly/landing-page-links
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2. Increases CTR (and Maybe Rankings) for Bottom Funnel Due to Brand Awareness
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3. May Improve Brand Topic Authority
View the source:https://moz.com/blog/7-link-seo
Step 2
CONTENT CREATION
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The most important part of this process: creating “Skyscraper” content.
backlinko.com/skyscraper-technique
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In short, Skyscraper content is content significantly better than any other result for a given topic.
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It takes something basic and makes it 10x.
bit.ly/wedding-10x
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BAD:
http://bit.ly/skyteam1
GOOD:
bit.ly/skyteam2
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Make URLs Shorter
URLs
ranking #1 are
50 characters
longon average
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Add Content Types They Haven’t
Interactive
content converts
2x betterthan static
content
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Create a Better Title
CTR has a
.67
correlation
with ranking
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Make it Simpler to Read
Content
ranking #1
can be easily
understood by13-15 year old
students
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Make It Better Structured
Content
ranking #1 had
a bulleted list
78%of the time
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Make the Font Bigger
Pages
ranking #1 have
15.8 px fonton average
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Make it More Visual
The average
article ranking
#1 has
9 images
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Source Professional Photos
High quality
images get
121% more
shares
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Include an Image Every 75-100 Words
These
articles get
100% more
shares
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Use Floating Share Buttons
Floating
share buttons
increase social
traffic by
27%
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Include a Tall Image
800px
tall images get
57% morepins than
average
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Link Out
Sites
ranking #1
link out
50% morethan position
10
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Make it Longer
The
average resource
ranking #1 has
2,416
words
Step 3
HOW TO GENERATE LINKS TO YOUR CONTENT
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Do Better Prospecting
View Suggested Tools:
http://bit.ly/outreach-tools
Beginners Guide:
http://bit.ly/link-prospecting
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Content Outreach Template
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Broken Link Building Template
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The Two-Step Outreach Process
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The First Email
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The Second Email
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Use Google Trends to Time Non-
Seasonal Topics With Outreach
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How to Increase Long-Term Traffic
by 66%: Last Updated
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Putting it All Together
• Pick the Low Difficulty Topics That
Can Generate Links, First
• Create Amazing, Sharable Content
• Layer up to Middle/High Difficulty
• Outreach for Links Until You Can’t
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Repeat, Repeat, Repeat
View the Blog Post
Version of This Presentation:
bit.ly/web-traffic-siege
Thank You!
Questions?
Get the Slides: bit.ly/siege-hub
Ross Hudgens, Founder, Siege Media@RossHudgens | http://siegemedia.com