Performing a Technical SEO Audit

with

&

Pieter S Verasdonck:SalesCycle Agency10+ years of experience in Digital

Marketing

Industries: B2B Lead Generation, Education, Telco, Travel & Tourism, FMCG, eCommerce & Retail, Fashion, Real Estate, and even Gambling & Adult Entertainment.

Featured in:

• Smart Startups Magazine, Backlinks.com.au & Avanser’s Blog, SEMRush Webinars

• Spoke at: Numerous Meetups, SMX Sydney 2014 - Bootcamp & Advanced Online Marketing Conferences in Sydney

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I’ve got experience working with…

Agenda

1) SEO Ranking Factors

2) SEO Audit Checklist

3) SEO Audit Tools: Onsite Analysis

4) Most Common Pitfalls

5) Resources

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Search Engine Ranking Factors 2014

Most Important:• Content: High Quality &

Relevant Content

• Technology: Optimized Technical Performance

• Backlinks: The Quantity of/and Quality of Backlinks

• Social Signals: Social Motions, Shares, Referral Traffic

• User Signals: High click-through rates, lower bounce rates and a high time-on-site.

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http://www.searchmetrics.com/knowledge-base/ranking-factors/

Onsite:SEO Ranking Factors

Most Important:• Crawl Access

• Clean URLs (Canonical Issues)

• Search Phrase Usage: URLs, <title>, Page Content, internal links

• Loading Speed & Device UX

• User Behaviour Matrix

• Social Mentions & Sharing

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https://moz.com/learn/seo/on-page-factors

evolvedigitallabs.com/blog/seo-audit-checklist

SEO Audit ResourcesSEMRush:• http://www.semrush.com/blog/perform-

quick-seo-audit-semrush/

• http://www.semrush.com/blog/basic-local-seo-audit-30-minutes-less/

Moz Articles:• https://moz.com/blog/a-step-by-step-15-minute-

seo-audit-a-sample-from-seo-secrets

• https://moz.com/blog/technical-site-audit-for-2015

• https://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit

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Tools for Technical SEO Audit

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Easy SEO Audit Tools

• Website Analysis: SEMRush + Your SEO Knowledge

• Technical Crawls: Google & Bing Webmaster tools

• Website Crawler: Screaming Frog or Xenu / IIS

• Technical Analysis Plugins: SEOQuake, Web Developer

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On-page Analysis Tools

• HTML Code Validator: http://validator.w3.org/

• Site Speed & Mobile:

https://developers.google.com/speed/pagespeed/insights/

https://www.google.com.au/webmasters/tools/mobile-friendly/

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SEMRush Check:

Online Visibility of Your Website

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3

4

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http://refugeeks.com/semrush/

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Google & Bing “site:yourdomain”

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Google AnalyticsNumber of organic traffic generating pages in

analytics

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23

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Bing Webmaster Tools:Site-Wide SEO Report

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Bing Webmaster Tools:SEO Report Details

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Bing Webmaster Tools:SEO Page Analyser

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Bing Webmaster ToolsInbound Backlinks Report

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Google Webmaster Tools

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Google Tools:Speed & Mobile Test

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SEMRush: SEO Audit

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SEMRush: SEO Audit Setup

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SEMRush: SEO Audit Report

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SEMRush: SEO Audit - Issues

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SEMRush: SEO Audit - Issues

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SEMRush: SEO Audit – Issues Export

SEMRush analyses 44 most important On-Page Issues

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What are the pitfalls & what should you

watchout for?most common keyword research mistakes.

Basic SEO Audit Info:WooRank.com

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Basic SEO Audit Info:WooRank Analysis

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Most Common IssuesCrawl Issues:

• Splash Page

• Flash, JavaScript, Server Response 5xx & 404 errors

• No HTML, XML Sitemap

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Most Common IssuesCanonical Issues:

• non-www, https, .index, ?utm=, trailing/, CaPiTaLs

Solution: Canonical Tag - https://moz.com/learn/seo/canonicalization

Content & Keyword Usage:

• Dynamic URL’s, Minimal On-Page Content, Not optimised SEO areas: <title>, Meta Areas, etc

Tech:

• Slower than 2s loading speed, 302 redirects

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SEO Audit Resources

Learn how to do the perfect SEO Audit

SEOBook - 2011:Danny Dover (Ex-Moz Employee)

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SEO Ranking Factors Resources

Search Metrics:• http://www.searchmetrics.com/knowledge-base/

ranking-factors/

Moz:• https://moz.com/learn/seo/on-page-factors

Search Engine Land:• http://searchengineland.com/2014-seo-playbook-

on-page-factors-178546

• http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors

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SEMRush Webinar : Q & A

Pieter S Verasdonckin North Sydney

eMail: psv@salescycle.agency

Tel: 1300 88 54 28

Join our

“Online Marketing Meetup”

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