SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web...

21
SEO Success Cases: Hitrental

Transcript of SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web...

Page 1: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

SEO Success Cases:

Hitrental

Page 2: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

2

• More Visits

• More bookings

or contacts

• More visibility

• More ROI on

the long run

Advantages of SEO

Page 3: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

Specialized on vacation rentals

Satisfied SEO clients

Customized SEO plans

Why SEO with Kigo?

Page 4: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

4

SEO audit

= analysis website

- domain

- web structure

- web content

- keywords

- external links

SEO monthly plan

= regular tasks on a

monthly basis

- Optimizing landing

pages & property pages

- monthly reports

Google Analytics

- content creation,

new texts

Linkbuilding

= ADDITIONAL

- strategy

- external links from

social sites

- quality links from

relevant sites

- social media

SEO services

Page 5: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

apartments in

Zurich, Zug and

Lucerne

more than 90

apartments and

one villa

Hitrental

Page 6: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

Goals

Hitrental

Attract traffic

Increase visits to website

Engage visits on website

Page 7: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

Before

Hitrental

Page 8: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

Now

Hitrental

Page 9: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

We increased the traffic

Between September 2013 and February 2014, we achieved the following results by

comparing from year to year:

Page 10: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

»Visits + 21 %

»Unique visits + 25 %

»Pageviews + 2 %

We increased the traffic

From September 2013 to February 2014

Page 11: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

We improved results

Every month on a year-to-year basis we increased the % of visits.

Page 12: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

»Average monthly increase

+ 22 %

We improved results

From September 2013 to February 2014

Page 13: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

We positioned keywords

We positioned the following keywords in Google.com on the first two pages:

zurich apartments rent

zurich apartment rentals

zurich vacation rentals

zurich rent apartment

zurich vacation rent

Page 14: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

We positioned keywords

Page 15: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

We positioned keywords

zurich apartments rent: from being on a lower

position than 100 to 2.

Page 16: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

We positioned keywords

zurich apartments rent: from being on a lower position than 100 to 2.

»increase

+ 4.900 %

Page 17: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

How did we do it?

• Keyword study

• Metatags, H1 and URLs

On-page optimization

• New landing pages

• Restructuring of main pages

Content generation • Links from

Facebook

• Google Places listing

Social media

Page 18: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly

18

Page 19: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly
Page 20: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly
Page 21: SEO Success Cases: Hitrental - Kigo · SEO audit = analysis website - domain - web structure - web content - keywords - external links SEO monthly plan = regular tasks on a monthly