How to do a Technical SEO Audit for Your Website

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    06-Aug-2015
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Transcript of How to do a Technical SEO Audit for Your Website

  1. 1. Performing a Technical SEO Audit with &
  2. 2. Pieter S Verasdonck: SalesCycle Agency 10+ years of experience in Digital Marketing Industries: B2B Lead Generation, Education, Telco, Travel & Tourism, FMCG, eCommerce & Retail, Fashion, Real Estate, and even Gambling & Adult Entertainment. Featured in: Smart Startups Magazine, Backlinks.com.au & Avansers Blog, SEMRush Webinars Spoke at: Numerous Meetups, SMX Sydney 2014 - Bootcamp & Advanced Online Marketing Conferences in Sydney #SEMRushLive
  3. 3. Ive got experience working with
  4. 4. Agenda 1) SEO Ranking Factors 2) SEO Audit Checklist 3) SEO Audit Tools: Onsite Analysis 4) Most Common Pitfalls 5) Resources #SEMRushLive
  5. 5. Search Engine Ranking Factors 2014 Most Important: Content: High Quality & Relevant Content Technology: Optimized Technical Performance Backlinks: The Quantity of/and Quality of Backlinks Social Signals: Social Motions, Shares, Referral Traffic User Signals: High click-through rates, lower bounce rates and a high time-on-site. #SEMRushLive http://www.searchmetrics.com/knowledge-base/ranking- factors/
  6. 6. Onsite: SEO Ranking Factors Most Important: Crawl Access Clean URLs (Canonical Issues) Search Phrase Usage: URLs, , Page Content, internal links Loading Speed & Device UX User Behaviour Matrix Social Mentions & Sharing #SEMRushLive https://moz.com/learn/seo/on-page-factors
  7. 7. evolvedigitallabs.com/blog/seo-audit-checklist
  8. 8. SEO Audit Resources SEMRush: http://www.semrush.com/blog/perform-quick-seo-audit- semrush/ http://www.semrush.com/blog/basic-local-seo-audit-30- minutes-less/ Moz Articles: https://moz.com/blog/a-step-by-step-15-minute-seo- audit-a-sample-from-seo-secrets https://moz.com/blog/technical-site-audit-for-2015 https://moz.com/blog/how-to-perform-the-worlds- greatest-seo-audit #SEMRushLive
  9. 9. Tools for Technical SEO Audit #SEMRushLive
  10. 10. Easy SEO Audit Tools Website Analysis: SEMRush + Your SEO Knowledge Technical Crawls: Google & Bing Webmaster tools Website Crawler: Screaming Frog or Xenu / IIS Technical Analysis Plugins: SEOQuake, Web Developer #SEMRushLive
  11. 11. On-page Analysis Tools HTML Code Validator: http://validator.w3.org/ Site Speed & Mobile: https://developers.google.com/speed/ pagespeed/insights/ https://www.google.com.au/webmaste rs/tools/mobile-friendly/ #SEMRushLive
  12. 12. SEMRush Check: Online Visibility of Your Website 12 3 4 5 http://refugeeks.com/semrush/ #SEMRushLive
  13. 13. Google & Bing site:yourdomain #SEMRushLive
  14. 14. Google Analytics Number of organic traffic generating pages in analytics #SEMRushLive 1 2 3 4
  15. 15. Bing Webmaster Tools: Site-Wide SEO Report #SEMRushLive 1 3 2
  16. 16. Bing Webmaster Tools: SEO Report Details #SEMRushLive
  17. 17. Bing Webmaster Tools: SEO Page Analyser #SEMRushLive 1 2 3
  18. 18. Bing Webmaster Tools Inbound Backlinks Report #SEMRushLive 1 2 3
  19. 19. Google Webmaster Tools #SEMRushLive 1
  20. 20. Google Tools: Speed & Mobile Test #SEMRushLive
  21. 21. SEMRush: SEO Audit #SEMRushLive 2 1 3
  22. 22. SEMRush: SEO Audit Setup #SEMRushLive 1 2 3 4 5
  23. 23. SEMRush: SEO Audit Report #SEMRushLive 1 3 2
  24. 24. SEMRush: SEO Audit - Issues #SEMRushLive 12 3
  25. 25. SEMRush: SEO Audit - Issues #SEMRushLive 1 2
  26. 26. SEMRush: SEO Audit Issues Export SEMRush analyses 44 most important On-Page Issues #SEMRushLive
  27. 27. What are the pitfalls & what should you watchout for? most common keyword research mistakes.
  28. 28. Basic SEO Audit Info: WooRank.com #SEMRushLive
  29. 29. Basic SEO Audit Info: WooRank Analysis #SEMRushLive
  30. 30. Most Common Issues Crawl Issues: Splash Page Flash, JavaScript, Server Response 5xx & 404 errors No HTML, XML Sitemap #SEMRushLive
  31. 31. Most Common Issues Canonical Issues: non-www, https, .index, ?utm=, trailing/, CaPiTaLs Solution: Canonical Tag - https://moz.com/learn/seo/canonicalization Content & Keyword Usage: Dynamic URLs, Minimal On-Page Content, Not optimised SEO areas: , Meta Areas, etc Tech: Slower than 2s loading speed, 302 redirects #SEMRushLive
  32. 32. SEO Audit Resources Learn how to do the perfect SEO Audit
  33. 33. SEOBook - 2011: Danny Dover (Ex-Moz Employee) #SEMRushLive
  34. 34. SEO Ranking Factors Resources Search Metrics: http://www.searchmetrics.com/knowledge-base/ranking- factors/ Moz: https://moz.com/learn/seo/on-page-factors Search Engine Land: http://searchengineland.com/2014-seo-playbook-on- page-factors-178546 http://searchengineland.com/guide/seo/types-of-search- engine-ranking-factors #SEMRushLive
  35. 35. SEMRush Webinar : Q & A Pieter S Verasdonck in North Sydney eMail: psv@salescycle.agency Tel: 1300 88 54 28 Join our Online Marketing Meetup #SEMRushLive