How Bleacher Report Is Monetizing Social, Digiday Video Anywhere Summit, November 2016

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Transcript of How Bleacher Report Is Monetizing Social, Digiday Video Anywhere Summit, November 2016

SF, NY, LDN

Rich CalacciCRO

WHAT WE’RE SOLVINGOWNING THE MOMENT BY OWNING THE CULTURAL PERSPECTIVE OF THE MOMENT.

SF, NY, LDN SF, NY, LDN

1996 2006 2016Cable TV .com Mobile

WE’RE MORE THAN A PUBLISHERWE WIN ATTENTION AND INFLUENCE MILLENNIALS ACROSS THE SOCIAL GRAPH

TOP MALE FOCUSED CROSS-PLATFORM SOCIAL INTERACTIONS

— CROWDTANGLE

02.03.01. 06. 09.

B/R81.45M

Sportscenter76.41M

Ronaldo170.52M

WWE50.93M

The Rock41.07M

08.

NFL42.21M

05.

Neymar61.31M

10.

B/R Nat’l40.1M

04.

JustinBieber68.26M

07.

Drake48.43M

11.

NBA32.36M

15.13. 14.

Vin Diesel25.9M

Zac Efron25.8M

17.

Complex10.4M

16.

King Bach8.5M

20.

BarstoolSports8.3M

12.

Fuck Jerry26.2M H/H

25.3M

18.

LeBron9.7M

19.

AdidasOriginal8.1M

19.

Nike6.3M

WE’RE ALL IN THE AUTHENTIC, CELEBRATORY, FUNNY, INFLUENTIAL, VOICE OF SPORTS CULTURE. ON. EVERY. PLATFORM

SF, NY, LDN

SF, NY, LDN

CONTENTWE’RE WHEREYOU NEED USMASSIVE ORGANIC SOCIAL AUDIENCE MEETS DATA-DRIVEN PAID TARGETING

SF, NY, LDN

Branded Content Studio Launch

STUDIOYour brand message becomes part of the b/r content experience.

NATIVEB/R NATIVE FOR: • Branded Content• Custom Content• Sponsored Content• Video Ads (any length)• Trailers• App Install• eCommerce• Custom Widgets

SOCIAL

Social Moments, Social Statements, Custom Social Platforms

In-Stream, Organic Native Display and Video placements