StylebookHistory of Graphic Design I

by: Johnny Bruner

AmpersandA symbol that is often used to represent the word “and”.

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3History of Graphic Design I : Stylebook

TermDefinition

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BaroqueA popular style from the

late 16th century to the late 18th century. The Baroque style is known for its rich

colors, dramatic contrasts and extravagant detail.

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5History of Graphic Design I : Stylebook

CalligraphyA style of writing giving

letters and words a more artistic appeal.

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ChiaroscuroAccentuating the light

and dark areas to create dramatic contrasts.

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9History of Graphic Design I : Stylebook

Drop CapsEnlarging the first letter of

the paragraph and dropping it down into the first few

lines of text.

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11History of Graphic Design I : Stylebook

EgyptianHaving developed several

writing systems that can be read in numerous directions,

the Egyptians told stories through pictures and created

elaborate works of art.

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13History of Graphic Design I : Stylebook

FlourishesElegant and often whimsical

swirls used for decoration on a page or around words.

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15History of Graphic Design I : Stylebook

Flying ButtressA style strongly associated

with Gothic architecture. An artistic form of arch-way

that supports the walls of taller buildings.

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17History of Graphic Design I : Stylebook

ForeshorteningA perspective technique

making a two-dimensional object appear to be more

three-dimensional.

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19History of Graphic Design I : Stylebook

Hieratic ScaleA way to represent

dominance or importance.

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High ReliefA technique where the

dominate subject projects from the background.

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Illuminated Manuscript

A book that is handwritten and fully decorated.

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Information Graphics

A word or collection of data that is presented in the form

of a graphic to be read and understood easily.

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IntaglioA technique where the image

or text is carved or etched onto a flat surface and then

used for printing.

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ItalicA typeface where the letters

slant to one side.

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LogogramA small graphic that

represents a word.

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Low ReliefA technique that only

displays a little from the background.

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Movable TypeBlocks of metal that have

letters or words carved on to them for printing.

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37History of Graphic Design I : Stylebook

PerspectiveA spatial and visual

representation of how an object will look.

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39History of Graphic Design I : Stylebook

PetroglyphRock carvings of logograms or pictures that represent a

story or words.

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41History of Graphic Design I : Stylebook

Pointed ArchAn architectural style

commonly used in Gothic architecture.

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43History of Graphic Design I : Stylebook

Printer’s MarksMarks on a document to

notify printer what colors are being used and to outline where the document should

be cut.

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45History of Graphic Design I : Stylebook

RebusA style of writing where

words are replaced by pictures.

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47History of Graphic Design I : Stylebook

Ribbed VaultWebbed style ceilings often used in Gothic architecture.

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49History of Graphic Design I : Stylebook

RococoAn artistic style that started

in the 18th century to rebel against Baroque art and

architecture by expressing a more ornate feel while using

bright colors, witty themes and lots of curves and

movement.

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51History of Graphic Design I : Stylebook

RomanesqueA word that means “in

the Roman manner”. The Romanesque style was

more commonly used when speaking of cathedrals or

churches, with mason walls, high arches, and vaulted

ceilings.

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53History of Graphic Design I : Stylebook

Rose WindowA stained glass window with a circular pattern, primarily

seen on churches with Gothic architecture.

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55History of Graphic Design I : Stylebook

Rune StoneAncient stones with runic

inscriptions carved into it. Dating back to the 4th

century and lasting until the 12th century.

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57History of Graphic Design I : Stylebook

Stained GlassColored glass that forms a

design or mural of some sort.

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59History of Graphic Design I : Stylebook

TenebrismAccentuating the light and

dark areas to create intense dramatic contrasts.

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61History of Graphic Design I : Stylebook

TrademarkA legal term used for the

exclusive rights of an image, word or name.

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63History of Graphic Design I : Stylebook

TympanumA decorative wall, usually

above an entrance. Typically in the shape of a half-circle or

triangle.

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65History of Graphic Design I : Stylebook

WoodcutAn image is carved into a

smooth piece of wood and then with ink transferred to paper to create the printing.

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Thank YouHistory of Graphic Design I