sleep lady

Amy Laliberte & Dolly Vu

the clientSleep Lady (KIM WEST) is a mother of two and a Licensed Certified Social Worker-Clinical (LCSW-C) who has been a practicing child and family social worker for more than sixteen years. Known as The Sleep Lady® by her clients, over the past twelve years she has helped thousands of tired parents all over the world learn to listen to their intuition, recognize their child’s important cues and behaviors, and gently create changes that promote and preserve his or her healthy sleep habits.

West has appeared on the Dr. Phil, Today Show, NBC Nightly News, Good Morning America, TLC’s Bringing Home Baby and CNN, and has been written about in a number of publications including The Wall Street Journal, Associated Press, Baby Talk, Parenting, The Baltimore Sun, USA Today, The Telegraph, The Irish Independent and the Washington Post. West hosts the sleep section of The Newborn Channel, played in maternity wards in hospitals across the country.

West has spoken to numerous parenting groups across the country about the importance of children’s sleep and how to gently teach your child to go to sleep and sleep through the night.

the conceptThe idea came from the sleep lady herself. The current Sleep Lady websites provides expecting mothers and parents alike with great information for how to best deal with their child and how to manage their sleeping patterns.

One piece of that information came in the form of a childs sleeping chart. A chart scaled to measure the amount a newborn needs all the way to a toddler. The information was shown in a hieracheial chart, which influenced our idea.

• Create a hiearchy of sleep tips for newborns all the way to toddlers. • Create cards that could be given out, purchased through Sleeplady.com• Create tags of the information to be attached to sleep related retail .

The objective: Get as many people generated to the Sleep Lady website and inform the audience about who the Sleep Lady is, her services and further information she has for epecting parents

the solutionThe solution to our objective is to create a clear sense of hierarchy using russian dolls.

These russian dolls are representative to the age of the newborn ranging from one month to two years. Each doll requires a certain amount of sleep and specific care. In order to entice the new parents to gain interest in, they need to get a taste of what Sleep Lady has to offer. Our solution is to create cards using these dolls to represent each stage of growth.

Each stage offer three tid bits of advice from Sleep Lady’s website. These advices are given in a card form so that the parents can keep them on file when they receive more advice in the next stage.

Mothers who use these can then share these cards with their friends who also have newborns with sleep troubles.

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1 month

sleeplady.com

1 month (15.5 hours of sleep)

Think about using a clean pascifier when placing the infant down to sleep, but don’t force the baby to take it. If you are breastfeeding your baby, wait

until your child is 1 month old or is used to breastfeeding before using a

pacifier.

3-6 months

9-12 months

9-12 months (14 hours of sleep)

When your child is 9 months old, encourage him or her to become attached to a lovey - a special

stuffed animal or blanket. It makes the child feel safe and secure, particularaly at bedtime or

when he or she wakes up at night

18 months

18 months (13 hours of sleep)

When your toddler reaches about 18 months of age their naptimes will decrease to once a day, lasting

about one to three hours.

sleeplady.com

2 years

2 years (13 hours of sleep)

Moving from crib to bed before age 2 usually doesn’t solve sleep problems but increases them. Not only is your child up at night but now he’s able

to walk around!

sleeplady.com

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A B C D E F G H I J K L M

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A B C D E F G H I J K L M

a b c d e f g h i j k l mN O P Q R S T U V W X Y Z

n o p q r s t u v w x y z1234567890!@#$%^&*()

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