Hiring Trends 2012: A Recruiter’s Perspective

Lynn HazanLynn Hazan & Associates, Inc.Executive Search Firm for Marketing and Communications

lynn@lhazan.comwww.lhazan.com312-863-5401

© 2012 Lynn Hazan & Associates, Inc.

VUCA: The “New Normal”

VolatileUncertainComplexAmbiguous

Derived from military vocabulary in the 1990’s

© 2012 Lynn Hazan & Associates, Inc.

Patterns of BehaviorCandidates behave in

a certain manner.

Recognize patterns Make them work for you Create a competitive advantage “A” candidates

Companies behave in a certain manner.

© 2012 Lynn Hazan & Associates, Inc.

Recognize Trends & Have Them Work for You

© 2012 Lynn Hazan & Associates, Inc.

Top Trends of the Past Decade

B-to-B Magazine Kate MaddoxJune 14, 2010

Rise of the CMO

Budget Shift to Online Media

Data-Driven Marketing

New, Improved Metrics

Dominance of Search

© 2012 Lynn Hazan & Associates, Inc.

Explosion of Social Media

Online Video Takes Off

Evolution of Events

Green Marketing

Globalization

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Where the Green Jobs will be

2.4% of Americans employed at green-collar jobs in 2010 Bureau of Labor Statistics (BLS)

Green-collar opportunities in:

Food Production Manufacturing Auto Repair Infrastructure/Public Works

© 2012 Lynn Hazan & Associates, Inc.

Globalization: Rise of Global Economy

2012

Global U.S.

Global

3.5%

2013

5.6%

4%

© 2012 Lynn Hazan & Associates, Inc.

B.R.I.C.: Rising Forces in the Global EconomyBrazilRussiaIndiaChina

http://www2.goldmansachs.com/ideas/brics/index.html © 2012 Lynn Hazan & Associates, Inc.

© 2012 Lynn Hazan & Associates, Inc.

Global Growth

© 2012 Lynn Hazan & Associates, Inc.

Hiring Timeline: A Kiss Perspective from LH&A

2001

• 9/11

• Dotcom meltdown

•Recession

2005

• Hiring picks up

• 3-5 years

2006• HOT

• Exec level

• Mk/Comm.

• Housing-related

• Not for Profit

• Industrial Products

2007• Started strong

• Fickle

• Q4

• Freelance up 32%

2008• Fussy Client Syndrome

•Candidates turned down jobs

• Recession

© 2012 Lynn Hazan & Associates, Inc.

Hiring Timeline: A Kiss Perspective from LH&A

•Recession deepens

•Dept. cut

•Junior staff in demand

2009 2010•Employee fatigue

•Hiring picks up

•Lower $

(10-20% less)

2011•More hires

•Candidate shortage

•Leadership gap

2012• Fussy client

syndrome• Very specific

needs• Increase in

healthcare hiring

© 2012 Lynn Hazan & Associates, Inc.

Client Sweet Spots: Candidate Profiles

3 years 5 years 7 years 8 years 10 years

© 2012 Lynn Hazan & Associates, Inc.

Hiring Trends Report 2012

Upbeat Areas of Economic Activity

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STEM: Jobs In Demand

Science

Technology

Engineering

Math

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Top 5 Growing Industries Hiring TodayMediaEngineeringHealthcareAccount ServicesConsulting

According to Yahoo!

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Health Care

Preventative care Electronic medical

records Professional

associations Direct service providers Continuing education Geriatric services

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Health Care

The largest contributor to employment growth since 2012 with a 22% share

Expanded during recession

Projection-5.6 million employees by 2020

U.S. spends more per capita than any other country

Expectations $4 trillion by 2015 or 20% of GDP

http://www.bloomberg.com

© 2012 Lynn Hazan & Associates, Inc.

Agencies in Hiring Mode

Ad. and PR budgets increase; Clients allocate marketing dollars to programs.

Hired talent with social media and digital experience.

23% of employers plan to increase their staff in 2012

- Job Forecast (2012)

Technology is growing

Payoff from R&D Biotechnology Disruptive Technology Energy Innovations Clean Tech Mobile Devices (smart phones,

tablets) Apps – “App Economy”

© 2012 Lynn Hazan & Associates, Inc.

© 2012 Lynn Hazan & Associates, Inc.

Current Needs at LH&A

Marketing / PR Marketing Manager

Senior Research Strategist-Milwaukee

Freelance Public Relations-Media pitching

Health Care Account Manager-

Advertisement agency Member Outreach

Representative-Medical Professional Association

Business Development-Health Insurance/Medical Association

Who is in demand?

Generation X Smaller demographic Already embedded in

corporate America

Generation Y Digital natives Less expensive Hiring escalates for

candidates with 1-3, 3-5, 5-7 years of experience

© 2012 Lynn Hazan & Associates, Inc.

© 2012 Lynn Hazan & Associates, Inc.

Population by generation

Generational Differences

Veterans (1922-1945) Work = obligation Want reverence for their

knowledge

Boomers (1946-1964) Career = excitement &

adventure Want to be needed

© 2012 Lynn Hazan & Associates, Inc.

Generational Differences

Generation X (1965-1980) Work = entrepreneurial Want flexibility

Generation Y (1981-2000) Work = means to an end Like to work in teams

© 2012 Lynn Hazan & Associates, Inc.

© 2012 Lynn Hazan & Associates, Inc.

Boomers in the Workforce

60 is the new 40 Anticipated brain drain Delay retirement Healthcare = best

field for workers 50 + AARP’s “Best

Employers for workers over 50”

© 2012 Lynn Hazan & Associates, Inc.

Boomers and Beyond

Successful Boomers create demand for talent and start their own business freelance consulting

Re-invent work after retirement

What are candidates and hiring managers looking for?

© 2012 Lynn Hazan & Associates, Inc.

War for Talent

Employers ARE Hiring!

Top tier candidates being courted; getting multiple offers.

Intense competition for talent

Speed is important

© 2012 Lynn Hazan & Associates, Inc.

© 2012 Lynn Hazan & Associates, Inc.

Clients Seek 21st Century Skills

Creativity & Innovation Critical Thinking &

Problem Solving Communication &

Collaboration Productivity &

Accountability Leadership &

Responsibility

Technology Literacy Flexibility &

Adaptability Initiative & Self

Direction Social & Cross

Cultural Skills Information Literacy Social Media Literacy

© 2012 Lynn Hazan & Associates, Inc.

Must have skills for candidates Writing Analytic/Quantitative Social Media &

digital skills Collaborative work

styles Industry specific

experience Strategy and tactics Biz Dev

Managing clients, supervisory skills

Foreign Language skills

Do more than less!

© 2012 Lynn Hazan & Associates, Inc.

Welcome to New Era @ Work

Multi-generational groups

Diverse talent pool Real and virtual

spaces Technology enhanced Reverse mentoring

What Candidates Seek in Employers Stability Engagement Education Tech Community Feel appreciated Let them teach Opportunity to use social media

© 2012 Lynn Hazan & Associates, Inc.

© 2012 Lynn Hazan & Associates, Inc.

The New Flexible Workplace

Companies offer: flex-time work from home options alternative tracks for

advancement Entire staff not always

at office at same time.

© 2012 Lynn Hazan & Associates, Inc.

Incentives for Healthy Lifestyles

Healthy employees = Lower health care costs

Companies reward healthy lifestyles

Gym memberships, points, etc.

Penalties for non-compliance

© 2012 Lynn Hazan & Associates, Inc.

The Importance of Continuing Education A must have in a competitive market Best Candidates:

reinvent themselves stay educated up-to-date on new technology

Search Engine Marketing (SEM)

What is your unique selling point?

What makes your company special?

© 2012 Lynn Hazan & Associates, Inc.

© 2012 Lynn Hazan & Associates, Inc.

Trend Blog/Resources

Trendwatching.com Futurist: David Houle’s blog for hot tips:

Evolutionshift.com Marketingcharts.com McKinsey Global Institute Publications Did you know 2.0

(on YouTube)

55 E. Washington St. Suite 715

Chicago, IL 60602

312-863-5401lynn@lhazan.comwww.lhazan.com

Twitter: lynnhazan

Lynn HazanLynn Hazan &

Associates, Inc.