Mobile Healthcare SummitSEPTEMBER 2011

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frog drives innovation for the connected world.

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One global team

Austin

New York

Amsterdam

Milan

Johannesburg

Bangalore

MunichBoston

Shanghai

Chennai

Gurgaon

Seattle

San Francisco

Kiev & Vinnitsa

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One process

DiscoverAnalysis Becomes Insights• Design research• Market and business research• Technology assessment• Opportunity mapping

DesignInsights Become Ideas• User Experience architecture• Sketching and modeling• Ecosystem integration• Visual design• Prototyping and usability• Out-of-the-box-experience

DeliverIdeas Become Products• Detailed design &

documentation• Software architecture &

engineering• Testing & Quality Assurance

DeployProducts Become Reality• Certification• Systems integration• Packaging and marketing

support• Post-launch revisions and

enhancements

introduction

in the next 20 mins or so...

frog & healthcare

connected care

connect all participants simplify access to information improve decision-makingmotivate healthier behaviors

today

3 themes, 10 insights

theme #1

what we talk aboutwhen we talk about people

User-Centered Design

patient-centric solutions

what about you?people are not their diseases

insight #1

people, not patients.

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mapping people, context, touch-points

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thinking along the time axis

insight #2

context & time matter. a lot.

product-centric innovation

small changes, big impact

20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.

Lifescan OneTouch UltraVue

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Lifescan OneTouch UltraVue

insight #3

small detailsmake a huge di!erence.

innovation for healthcare professionals

get in the flow

PatientSafe PatientTouch

insight #4

where protocol & e"ciency rule it’s all about workflow.

theme #2

data, software, services

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Correlated

Transformed

Stored

Aggregated

Shared

ProfessionalsDelivering Healthcare...

People in their daily

lives…

Discussed

Aggregated

…view and Interact with health information, which is…

generate data, which is…

Collected

generate data, which is…

Collected

…view and Interact with health information, which is…

from data to information to knowledge

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www.weforum.org/issues/rethinking-personal-data

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huge data-sets overlap and intersect,shaping new industries and ecosystems

www.opte.org

every species gives a little for all the (other) species to thrive

insight #5

connected continuums:think ecosystem, not silo.

innovation for emerging markets

low-tech, high impact

Project Masiluleke

Project Masiluleke

insight #6

to increase shared access,innovation is where you find it.

behavior-centric innovation

social networksas infrastructure

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Temptd

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Temptd

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insight #7

leverage participation & funto increase engagement and enlarge the circle of care.

open-ended innovation

when design leads R&D

e-monitors

e-monitors

insight #8

create open ecosystems for new value to be shared.

technology-centric innovation

new opportunities, new rules

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Evidence E!ciency EmpowermentEngagement

Physician

Nurse

Patient

Caregiver

Novartis

Empowerment Put patients back in control of their health and life by enabling self-care.

Self-tracking progress increases the patient’s awareness by objectifying subjective perceptions and fallible recall of past events.

Community-enabled care is possible thanks to direct connections to caregivers and other patients.

Leveraging motivation and rewarding schemas rather than fear and guilt.

Patient

Novartis

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Engagement From emotional lightning rods to protagonists in the patient’s recovery.

Rebalancing the relationship so that the focus of all interactions shifts away from the patient’s medical condition.

The circle of care can be extended also to those people who are not physically close to the patient.

The more caregivers are enabled to properly assist the patient the less Healthcare Professionals need to be involved in minor issues that take time and reduce their e!ciency.

Novartis

Caregiver

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EvidenceBetter decisions and better care because of objective information about the patient’s state and behavior.

By enabling trust, evidence improves the quality of the relationship between physicians and patients.

Reliable and timely data about patient health and behavior patterns.

Increased quality of care and better outcomes with the same limited number of interactions.

Prioritize interventions for those who really need attention.

Novartis

Physician

E!ciencyProvide the best support possible in the limited time available.

Streamlined communications with physicians and patients.

Streamlined check-up scheduling.

Shared best practices with patients and colleagues.

Prioritize interventions for those who really need attention.

Novartis

Nurse

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Novartis

insight #9

connect all participants simplify access to information improve decision-makingmotivate “virtuous” behaviors

theme #3

time is a scarce resource

Syd Mead

insight #10

Not just compelling visions of a perfect future,but a present that’s a betaof the future we want to live in.

healthcare needs innovation. now.

3 themes, 10 insights

a quick recap

center your solutions around

people, not patientsforget products, think

data, software, servicesforget doing it alone, think

ecosystems, not silos

healthcare needs

innovation. now.

fabio.sergio@frogdesign.com

www. frogdesign.com

@frogdesign