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Healthcare Innovation Now: 3 themes and 10 insights.
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Transcript of Healthcare Innovation Now: 3 themes and 10 insights.
Mobile Healthcare SummitSEPTEMBER 2011
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frog drives innovation for the connected world.
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20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 4
One global team
Austin
New York
Amsterdam
Milan
Johannesburg
Bangalore
MunichBoston
Shanghai
Chennai
Gurgaon
Seattle
San Francisco
Kiev & Vinnitsa
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 5
One process
DiscoverAnalysis Becomes Insights• Design research• Market and business research• Technology assessment• Opportunity mapping
DesignInsights Become Ideas• User Experience architecture• Sketching and modeling• Ecosystem integration• Visual design• Prototyping and usability• Out-of-the-box-experience
DeliverIdeas Become Products• Detailed design &
documentation• Software architecture &
engineering• Testing & Quality Assurance
DeployProducts Become Reality• Certification• Systems integration• Packaging and marketing
support• Post-launch revisions and
enhancements
introduction
in the next 20 mins or so...
frog & healthcare
connected care
connect all participants simplify access to information improve decision-makingmotivate healthier behaviors
today
3 themes, 10 insights
theme #1
what we talk aboutwhen we talk about people
User-Centered Design
patient-centric solutions
what about you?people are not their diseases
insight #1
people, not patients.
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 16
mapping people, context, touch-points
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 17
thinking along the time axis
insight #2
context & time matter. a lot.
product-centric innovation
small changes, big impact
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.
Lifescan OneTouch UltraVue
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20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 21
Lifescan OneTouch UltraVue
insight #3
small detailsmake a huge di!erence.
innovation for healthcare professionals
get in the flow
PatientSafe PatientTouch
insight #4
where protocol & e"ciency rule it’s all about workflow.
theme #2
data, software, services
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 28
Correlated
Transformed
Stored
Aggregated
Shared
ProfessionalsDelivering Healthcare...
People in their daily
lives…
Discussed
Aggregated
…view and Interact with health information, which is…
generate data, which is…
Collected
generate data, which is…
Collected
…view and Interact with health information, which is…
from data to information to knowledge
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.
www.weforum.org/issues/rethinking-personal-data
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huge data-sets overlap and intersect,shaping new industries and ecosystems
www.opte.org
every species gives a little for all the (other) species to thrive
insight #5
connected continuums:think ecosystem, not silo.
innovation for emerging markets
low-tech, high impact
Project Masiluleke
Project Masiluleke
insight #6
to increase shared access,innovation is where you find it.
behavior-centric innovation
social networksas infrastructure
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 38
Temptd
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.
Temptd
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insight #7
leverage participation & funto increase engagement and enlarge the circle of care.
open-ended innovation
when design leads R&D
e-monitors
e-monitors
insight #8
create open ecosystems for new value to be shared.
technology-centric innovation
new opportunities, new rules
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 46
Evidence E!ciency EmpowermentEngagement
Physician
Nurse
Patient
Caregiver
Novartis
Empowerment Put patients back in control of their health and life by enabling self-care.
Self-tracking progress increases the patient’s awareness by objectifying subjective perceptions and fallible recall of past events.
Community-enabled care is possible thanks to direct connections to caregivers and other patients.
Leveraging motivation and rewarding schemas rather than fear and guilt.
Patient
Novartis
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.
Engagement From emotional lightning rods to protagonists in the patient’s recovery.
Rebalancing the relationship so that the focus of all interactions shifts away from the patient’s medical condition.
The circle of care can be extended also to those people who are not physically close to the patient.
The more caregivers are enabled to properly assist the patient the less Healthcare Professionals need to be involved in minor issues that take time and reduce their e!ciency.
Novartis
Caregiver
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 49
EvidenceBetter decisions and better care because of objective information about the patient’s state and behavior.
By enabling trust, evidence improves the quality of the relationship between physicians and patients.
Reliable and timely data about patient health and behavior patterns.
Increased quality of care and better outcomes with the same limited number of interactions.
Prioritize interventions for those who really need attention.
Novartis
Physician
E!ciencyProvide the best support possible in the limited time available.
Streamlined communications with physicians and patients.
Streamlined check-up scheduling.
Shared best practices with patients and colleagues.
Prioritize interventions for those who really need attention.
Novartis
Nurse
20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 51
Novartis
insight #9
connect all participants simplify access to information improve decision-makingmotivate “virtuous” behaviors
theme #3
time is a scarce resource
Syd Mead
insight #10
Not just compelling visions of a perfect future,but a present that’s a betaof the future we want to live in.
healthcare needs innovation. now.
3 themes, 10 insights
a quick recap
center your solutions around
people, not patientsforget products, think
data, software, servicesforget doing it alone, think
ecosystems, not silos
healthcare needs
innovation. now.