Websites Designed for Action Kelley Jarrett, Guide Creative

The Importance of your

•  Is the First Impression •  Supports Your Mission •  Tells your story •  Builds Awareness •  Engages Supporters

YOUR VISUAL IDENTITY

Guide Creative’s Promise We promise to: Ø  Design for your mission Ø  Design for your audiences Ø  Design for impact and user experience Ø  Solve challenges through design Ø  Create lasting impressions Ø  Inspire action through design

Portfolio of Services Strategy and Planning

Branding and Identity

Visual Design

Website Development

Mobile and Social

Analysis and Action

Our People

Our team is committed to your mission. With over 30 years of experience in the industry, we understand nonprofits

better than anyone and we’re able to leverage this expertise to help you meet your organization’s goals

through our uniquely tailored creative services.

COLLABORATIVE DESIGN PROCESS

The Process

CLIENT STORIES Solving Challenges with Design

“TARGET SPECIFIC AUDIENCE SEGMENT”

Example: Science News For Kids

“DOESN’T CONNECT WITH PROSPECTIVES, NEEDS A YOUNG, HIP FEEL”

Example: Columbia Bible College

“TOO MUCH UNORGANIZED INFORMATION” Example: The ARC of United States of America

“APPEAL TO A YOUNGER TARGET AUDIENCE”

Example: The Writer’s Center

REACH NEW AUDIENCES IN A NEW WAY Example: Dian Fossey Gorilla Fund

“WE NEED TO BE WHERE OUR USERS ARE”

Example: Walsingham Academy, Nothing.org

REACH AUDIENCES ON THE GO Example: Feed My Starving Children

Feed My Starving Children

•  3% Discount on mailings when a QR Code is used •  From Google Analytics, their website has had 20,000 mobile users from

Android, iPhone, Blackberry and iPad •  In the first month, raised over $3,000 with fundraising campaign

Campaign served 12,500 meals in one month

SUCCESS

Proven Results: Dian Fossey’s Story •  $45,000 more raised in Q1 than year ago •  Direct traffic is +54% vs. year ago •  Bounce rates are down 5% •  Average page views per visit are up 18%+ at 2.92 •  Time on site is up 26%+ at 2:34

Partnership Options •  Wordpress Website –  Cost effective, scalable, flexible, open source

•  Sphere Website –  Fully integrated, database driven, 365 degree view

•  Task Based Mobile Site •  Responsive Mobile Design •  Social Media Strategy and Design •  Event Map

QUESTIONS?

Thank You! Kelley.Jarrett@guidecreative.com @keljar