Guide Creative - Tour of Sites
33
Websites Designed for Action Kelley Jarrett, Guide Creative
-
Upload
guidecreative -
Category
Design
-
view
252 -
download
1
description
@keljar walks through successful websites designed and developed by Guide Creative
Transcript of Guide Creative - Tour of Sites
Websites Designed for Action Kelley Jarrett, Guide Creative
The Importance of your
• Is the First Impression • Supports Your Mission • Tells your story • Builds Awareness • Engages Supporters
YOUR VISUAL IDENTITY
Guide Creative’s Promise We promise to: Ø Design for your mission Ø Design for your audiences Ø Design for impact and user experience Ø Solve challenges through design Ø Create lasting impressions Ø Inspire action through design
Portfolio of Services Strategy and Planning
Branding and Identity
Visual Design
Website Development
Mobile and Social
Analysis and Action
Our People
Our team is committed to your mission. With over 30 years of experience in the industry, we understand nonprofits
better than anyone and we’re able to leverage this expertise to help you meet your organization’s goals
through our uniquely tailored creative services.
COLLABORATIVE DESIGN PROCESS
The Process
CLIENT STORIES Solving Challenges with Design
“TARGET SPECIFIC AUDIENCE SEGMENT”
Example: Science News For Kids
“DOESN’T CONNECT WITH PROSPECTIVES, NEEDS A YOUNG, HIP FEEL”
Example: Columbia Bible College
“TOO MUCH UNORGANIZED INFORMATION” Example: The ARC of United States of America
“APPEAL TO A YOUNGER TARGET AUDIENCE”
Example: The Writer’s Center
REACH NEW AUDIENCES IN A NEW WAY Example: Dian Fossey Gorilla Fund
“WE NEED TO BE WHERE OUR USERS ARE”
Example: Walsingham Academy, Nothing.org
REACH AUDIENCES ON THE GO Example: Feed My Starving Children
Feed My Starving Children
• 3% Discount on mailings when a QR Code is used • From Google Analytics, their website has had 20,000 mobile users from
Android, iPhone, Blackberry and iPad • In the first month, raised over $3,000 with fundraising campaign
Campaign served 12,500 meals in one month
SUCCESS
Proven Results: Dian Fossey’s Story • $45,000 more raised in Q1 than year ago • Direct traffic is +54% vs. year ago • Bounce rates are down 5% • Average page views per visit are up 18%+ at 2.92 • Time on site is up 26%+ at 2:34
Partnership Options • Wordpress Website – Cost effective, scalable, flexible, open source
• Sphere Website – Fully integrated, database driven, 365 degree view
• Task Based Mobile Site • Responsive Mobile Design • Social Media Strategy and Design • Event Map
