And Then What Creative - Confidential DUB Event Tour Proposal
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2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com DUB EVENT PROPOSAL
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Transcript of And Then What Creative - Confidential DUB Event Tour Proposal
2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
DUB EVENT PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
EXISTING TOUR
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
What comes next...???LOOKING AHEAD
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
DUB. The original automotive lifestyle brand since 2000.
Let’s grab the passion found in car culture, customization and celebrity, and apply it to category ripe for disruption.
And launch a new event and music tour at the intersection of tech and everything.
IT’S A MOVEMENT
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TECH IS UBIQUITOUS
INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
So while not everyone owns a car - NYC, San Francisco, Portland - digital media devices are near 100% penetration for Gen X and younger.
Digital technology is finding its way into every facet of our lives. Smart shoes, smart phones, smart homes.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
THE NOW NORMAL Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
Two guys, on a bus, sharing a digital experience.
Dude, where’s their car?
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
• Proliferation of Asian consumer electronic brands entering the US market• Growth in audio accessories category - headphones, speakers, etc • Equipment to support content generation - personal recording devices for action sports, motorsports, home use• So many options on the market - how does one know what best fits their needs now and into the future
TRENDS TO SUPPORT A NEW EVENT PLATFORM
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
ASIAN CONSUMER ELECTRONIC BRANDSThey’re not selling in the US, yet, but they are planting the seeds for 2014.
CES
SPONSORSHIPS
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TREND
AUDIO ACCESSORY MARKETCategories are booming with new brand, new entries by existing brands and celebrity collaborations.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TREND
CONTENT IS CREATED BY EVERYONEYouTube is the third most popular site in the world . GoPro has a $1 Billion valuation. New and established companies are jumping into the market.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TREND
TARGETS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
People camp out for the latest iPhone,but not for the latest Lexus.
At the intersection of technology, music, sports and fashion is the DUB Tech Tour - a lifestyle defining event platform.
DUB EVENT PROPOSAL
SPORTS
DUB Tech Tour
TECH
MUSIC
POTENTIAL PARTICIPANTS
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
FEATURING
AcerAmazon Kindle Audio-technicaBelkinBeatsBlackberryBOOMBoseCanon ChromebooksCoby ElectronicsContourDellFujifilmGoal Zero
Google TVGriffin TechnologyHaierHARMAN / JBLHisenseHTCHuawei iHomeIntelJVCKickerLenovoLGM-AudioMicrosoft
MotorolaNokiaNixonNumarkPanasonic RokuSamsungSMSSonySpeckT-MobileTCL TDKToshibaAnd on and on and on...
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
WHY BOTHER?
The DUB Show Tour and DUB Tech Tour can run concurrently, dropping in parallel at locations nationwide.
Part CES part Creators Project...
ALL DUB
WE’RE DOERS
DUB EVENT PROPOSAL
LET’S DO THIS!
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
ABOUT US
DUB EVENT PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
And Then What Creative is an Experiential Marketing and Design agency. We work with the leading brands to showcase and demonstrate their products toretail, mall and event visitors.
We take a partnership approach to developing projects that connect with existing buyers, attract new customers and grow businesses across categories.
We work tirelessly for the creation of experiential awesomeness!
Part informational
We create experiences that are
Part aspirational
delivering memorable engagements that visitors’ will share with friends and family
DUB EVENT PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
WORK
DUB EVENT PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
