Marketing actions where the advertising agency does not want to be identified as the initiator of the communication phenomenon

Uses non conventional places to promote a product with non conventional methods

Moreover…

Unexpected and unconventional

campaigns

Unexpected places

To create a unique, engaging

and thought-provoking concept

To get maximum results from

minimal resources

Concept created by Jay Conrad Levinson

Guerilla

Marketing

Guerilla Marketing: advices• Patience

• Imagination

• Sensibility

• Strong personality

• Initiative, aggressiveness

• Open to change

• Generosity

• Energy

• Curiosity

• Concentration

• Action oriented

- Cheap

- Involves Networking

- Specifically tailored to meet the needs of

small businesses

- Guerilla marketing campaigns are just plain

fun

- It works! you will more than likely end up with

a better and more profitable business.

- Far from an exact science. The number of

variables involved in advertising guarantees

that nothing is 100 %

- Obtaining measurable results is difficult

- A greater level of dedication and energy than

traditional advertising venues

- An investment of time is required in order to

achieve your business sales goals.

- To check your local laws before engaging in a

guerilla marketing campaign

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xamples

THANK YOU

Filiz ÖZDEMIRfiliz_ozdemir@ymail.com

Sehit Muhtar Bey Cad. No 9 4th Floor 0212 256 45 80 info@enkiadv.com