Post on 14-Aug-2015
WHAT IS GROWTH HACKING?
Sean Ellis
“A growth hacker is a person whose true north is growth.“
Low cost and innovative alternatives to traditional marketing (social media and viral marketing)
VITAL for startups lean launch
“growth first, budget second”
GROWTH!
Getting your product to the people
Getting the RIGHT product to the RIGHT people at the RIGHT
price through the RIGHT channels at the RIGHT time
GROWTH
DIFFERENCE BETWEEN TRADITIONAL MARKETERS AND GROWTH HACKERS
Growth Hackers
Broad focus
Build and manage a marketing team
Manage outside vendors
Establish a strategic marketing plan to achieve corporate objectives
Established companies big marketing budget and a sizeable audience
Traditional Marketer
GROWTH
GROWTH!
GROWTH!!
GROWTH!!!
Start-ups low cost, urgent need to expand
MENTALITY
GROWTH HACKING REDEFINES DISTRIBUTION
When one has a thorough understanding of where their target customers are, they can better target them.
HOW WAS THIS SO GENIUS?
CRAIGSLIST HAD NO PUBLIC API!
Creative thinking!
The product played a major role in distribution
They found their target audience ---> Craigslist
Taking advantage of holes in the market
Most growth
mechanisms
have a finite
lifespan
Problem = Retention
Analysis: If users selected 5-10 accounts to follow in their first day on Twitter,
they would be much more likely to become long-term users Users who signed in but didn’t interact with anyone logged off without
finding the value in the network.