WHAT IS THE PURPOSE OF MARKETING?

GROWTH HACKING“A growth hacker is a person whose true north is growth."

WHAT IS GROWTH HACKING?

Sean Ellis

“A growth hacker is a person whose true north is growth.“

Low cost and innovative alternatives to traditional marketing (social media and viral marketing)

VITAL for startups lean launch

“growth first, budget second”

GROWTH!

Getting your product to the people

Getting the RIGHT product to the RIGHT people at the RIGHT

price through the RIGHT channels at the RIGHT time

GROWTH

DIFFERENCE BETWEEN TRADITIONAL MARKETERS AND GROWTH HACKERS

Growth Hackers

Broad focus

Build and manage a marketing team

Manage outside vendors

Establish a strategic marketing plan to achieve corporate objectives

Established companies big marketing budget and a sizeable audience

Traditional Marketer

GROWTH

GROWTH!

GROWTH!!

GROWTH!!!

Start-ups low cost, urgent need to expand

MENTALITY

GROWTH HACKING REDEFINES PRODUCTS

A product can play a role in its own adoption

GROWTH HACKING REDEFINES DISTRIBUTION

When one has a thorough understanding of where their target customers are, they can better target them.

GROWTH HACKING IN PRACTICE

AIRBNB

HOW WAS THIS SO GENIUS?

CRAIGSLIST HAD NO PUBLIC API!

Creative thinking!

The product played a major role in distribution

They found their target audience ---> Craigslist

Taking advantage of holes in the market

Most growth

mechanisms

have a finite

lifespan

TWITTER

Problem = Retention

Analysis: If users selected 5-10 accounts to follow in their first day on Twitter,

they would be much more likely to become long-term users Users who signed in but didn’t interact with anyone logged off without

finding the value in the network. 

ANALYTICS ARE IMPORTANT

Keep you honest

Shift your focus

Make success repeatable

Predict the future

LINKEDIN

PUBLIC PROFILES

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PS – I Love You

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