growth hacking: how to supercharge business growth · Hacking in 2010 and it really started to get...
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interim.team growth hacking: how to supercharge business growth rorie devine interim.team July 2018 interim.team believes that the more people you help become successful the more successful you become...
Transcript of growth hacking: how to supercharge business growth · Hacking in 2010 and it really started to get...
interim.team
growth hacking:
how to supercharge business growth
rorie devineinterim.team
July 2018
interim.team believes that the more people you help become successful the more successful you become...
what is growth hacking?
how do you growth hack?
real life growth hacks
ways to fail - e.g. Google AdWords
interim.team
questions ¦ comments
agenda
a .pdf of this presentation is available at https://interim.team/growth-hacking-presentation.pdf
growth hacking is picking one (and only one) growth metric(visitors, registrations, check outs, downloads...whatever)
and doing anything and everything possibleTOF (top of funnel) to BOF (bottom of funnel) to grow it...
a growth hack is something that delivers growthbut is cheap, can be edgy, and ideally is quick…
Sean Ellis - IPO’d LogMeIn and Uproar.com and first marketer at DropBox coined the phrase Growth Hacking in 2010 and it really started to get traction in 2012...
what is growth hacking?
growth hacking
lots of stuff thrown at a lot of people hoping to hit your target...
precise targeting with interesting ¦ useful content...
traditionalmarketing
4 [email protected] @interimdotteam +44 (0) 800 246 5735
the growth hacking playbook
two sided referral “cheap” traffic
content [interesting ¦ useful stuff]
relevance&
targeting
KnowYour
Customer
identify
influence ¦ interact
convert
inboundTop Of Funnel (TOF) activities such as competitions, email, social media, shareable content, SEO, remarketing, referral schemes, paid inclusion, white papers, free trials, influencer
marketing...
Success!
conversionMiddle Of Funnel (MOF) activities such as friction minimisation,
guarantees, testimonials, stating benefits, scarcity (Fear Of Missing Out, one time offers…) forced virality, layout,
gamification, loyalty...
If you can’tMeasure ityou can’t Move it...
the growth hacking funnel
interim.team’s measure-act-measure approach to growth sprints
parking lot on-ramp in progress complete live
ideas needing more thought or the timing isn’t
quite right
ideas that need some initial input
or an owner
ideas with an owner that are
being worked on
ideas that are ready to
implement
ideas that have been
implemented
blockers
ideas being worked on that cannot continue until a problem or dependency is resolved
ideas
onlinegambling
one company had a very comprehensive but complicated navigation structure to get to the particular thing the users were interested in
one of the the team had the idea of putting a search box on the home page
revenue +30%
e-commerce company
an e-commerce company "accidentally" put the "buy now" button right in the middle of the head of the brand's animal character logo
a lot of people complained that it looked stupid...
revenue +27%
affiliate company
an affiliate company noticed that its’ competitors weren’t targeting year <search term> e.g. “2017 best chromebooks” so it kicked off an SEO campaign doing just that...
users +200%
listings publisher
a listings publisher realised that it already had a lot of content that could be targeted at high search frequency terms (such as “<male celebrity name> gay”) so it reorganised and regrouped its content...
traffic +100%
anonymouscompany
a company noticed that the LinkedIn website populated “Who viewed your profile” via requests for a pixel so and it added that request to its own website so it could see which LinkedIn members had visited its web site...
leads +300%
ways to fail…
Google AdWords…
X not using a voucherX targeting the wrong phrase(s)X not writing copy that convertsX not removing broad reachX not removing the display networkX using the wrong geotargetingX not using schedulingX not using extensionsX not having a targeted landing pageX not having a landing page that convertsX not measuring → act → measuring...
interim.team is anetwork of > 50 interims that delivers talentwhere it is neededwhen it is needed andonly for as long as it is needed…
interim.team believes that the more people you help become successful the more successful you become......
interim talent growth hacking mentoring ¦ coaching
interim.team parachutes interims into situations where teams need to be augmented by additional people ¦ abilities to achieve their goals.
some of the roles undertaken include interim ceo ¦ interim cto ¦ interim cdo ¦ interim hrd ¦ interim cfo ¦ interim growth hacker ¦ coach ¦ mentor … on-site & remotely
growth hacking is taking a cross functional and obsessively focused approach to growing a chosen growth metric quickly and cost effectively...
interim.team offer remote growth hacking packages to businesses to help them achieve their growth goals…
on-site & remotely
all the empirical evidence and data suggests that the best way of improving personal effectiveness is to find a mentor ¦ coach to support, encourage and share experience.
the interim.team network love helping make people more successful so mentoring ¦ coaching is right up our street...
on-site & remotely
ways of making people successful....team
50 X revenue ¦ gross profit ¦ operating profit___ FY2015 revenue: £39,484 gross profit: £19,489 operating profit: £9,869FY2016 revenue: £820,987 gross profit: £81,420 operating profit: £61,640 FY2017 revenue: £1,975,421 gross profit: £369,767 operating profit: £335,714
operating profit
27
£335k
£820k
£1,975k
FY15
20
£39.4k
FY16 FY17
revenue £61k £9.8k
34 X
interim.teamthree year performance.team
£9.8k
interim.team
https://interim.team/growth-hacking/
interim.team
questions ¦ comments
[email protected] 246 5735
“growth means a
large amount of little things have been
done well”
interim.associates
www.crowdcube.com/interim.team
soon you’ll be able to share in interim.team’s success
