Give Google What They Want: Beat Panda and Penguin (Plus, Protect Yourself in the Future)Tom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

About Me•Started Canadian Finance Blog in 2009.

•Incorporated Drake Media in 2011.

•Continued to create new blogs and buy established sites.

•Partner with excellent writers to allow them to focus on what they do best.

•Network publishes over 1,000 posts a year and receives over 500,000 pageviews per month.

Give Google What They WantTom Drake – CanadianFinanceBlog.comWHAT IS CAUSING YOUR TRAFFIC DROP?

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Option 1:

Google Analytics

https://www.google.com/analytics/

Acquisition > All Traffic > Channels > Organic Search

Moz Google Algorithm Change History

https://moz.com/google-algorithm-change/

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Option 2:

Panguin Tool

http://panguintool.barracuda-digital.co.uk/

Log-in to Analytics

Allow access for Barracuda Digital

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Manual Actions

https://www.google.com/webmasters/tools/manual-action/

Or Search Console > Search Traffic > Manual Actions

Good: No manual webspam actions found.

Bad: Unnatural links to your site, unnatural links from your site, hacked site, pure spam, thin content with little or no added value

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Give Google What They WantTom Drake – CanadianFinanceBlog.comPANDA: CONTENT AND QUALITY, ACCORDING TO GOOGLE

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Yoast SEO: https://yoast.com/wordpress/plugins/seo/

Create unique meta/SEO descriptions, noindex duplicate archive pages, add social meta data.

Screaming Frog SEO Spider Tool: http://www.screamingfrog.co.uk/seo-spider/

Scan site for technical issues such as word count, duplicate titles or descriptions, H1/H2 tags, broken links, redirects.

Siteliner: http://www.siteliner.com/

Scan for duplicate content on your site. Noindex, remove, or revise.

Copyscape: http://copyscape.com/

Scan for duplicate content around the web. Ask scrapers to remove, or DMCA. Remove duplicated guest posts?

Give Google What They WantTom Drake – CanadianFinanceBlog.comPENGUIN: HOW LINKS TO YOURSITE CAN WORK AGAINST YOU

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Review your links: Search Console, Moz Open Site Explorer, SEM Rush, Ahrefs, Majestic.

Remove links: Reach out to sites where you would like your incoming link removed. When links are not removed, disavow them in Search Console.

Link Detox: http://www.linkdetox.com/

Analyze and classify links. Link screener for visual review. Creates disavow file.

Give Google What They WantTom Drake – CanadianFinanceBlog.comBUT WAIT, THERE’S MORE

Give Google What They WantTom Drake – CanadianFinanceBlog.com

Manual penalties

Unnatural links (inbound or outbound) and spam content.

Mobile-Friendly

Google has different results for mobile searches. If your site is not mobile friendly, your rankings will drop compared to desktop searches.

https://www.google.ca/webmasters/tools/mobile-friendly/

Payday

Spammy categories like payday loans, casinos, porn, and pharmaceuticals. Black hat SEO techniques are more common.

Top Heavy

Most pages have ads dominating their “above the fold” real estate. Bad user experience when they can’t find your content.