How Google's Panda and Penguin Changes Will Effect Your Website

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Google's Penguin update was a killer for some big brands and the Panda update benefited sites that were designed and written with the visitor in mind (as opposed to search engines). Todd Mumford delivers great tips and insights at Studiothink's latest Think60 event on June 20, 2013, helping marketers and owners understand what they can do to improve their website to get more of that "Google love". Think60 Guest Presenter: Todd Mumford, Riverbed Marketing

Transcript of How Google's Panda and Penguin Changes Will Effect Your Website

  • 1. WELCOMEa studiothink presentation

2. how googles changes will effect your website 3. how googles changes will effect your websiteTodays Speaker: Todd Mumford 4. how googles changes will effect your websiteTodays Speaker: Todd MumfordFrom: Riverbed Marketing 5. how googles changes will effect your websiteTodays Speaker: Todd MumfordFrom: Riverbed MarketingPresented by Studiothink Creative in Surrey, BC 6. TOPIC INTROStudiothink helps companies brand and build beautiful websites...but whathappens if nobody nds your website when they search on Google?Todays topic will answer these questionswhat the recent Google Panda and Penguin updates are?how they impact your website?what you can do to improve your page rank in Google? 7. SPEAKER INTROtodd mumford, riverbed marketingStudiothink cohort since 200810 years of online marketingexperience with small and large brands including Telus and Disneyexpert in SEO, link building strategies, content marketing, landing pageconversion campaigns, increasing online leads and improving search revenuemember of Web Analytics Assn, SEMPO, BBB and is Google Adwords Certiedknown to be a snowboarding ninja 8. How Googles New Changes Will Aect Your Website and BusinessTodd Mumford - Riverbed MarkeDng 9. Before We BeginLets Take a Minute to Learn a Few Quick Terms 10. OK, We are Ready 11. OK, We are ReadyOf A New Way To Do Business Online and Win Over Customers 12. TradiDonal MarkeDng is Dead 13. What is TradiDonal MarkeDng?Theres only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde 14. What is TradiDonal MarkeDng? Shout It and They Will ComeTheres only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde 15. What is TradiDonal MarkeDng? Shout It and They Will Come One Size Fits AllTheres only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde 16. What is TradiDonal MarkeDng? Shout It and They Will Come One Size Fits All Less PersonalizaDonTheres only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde 17. What is TradiDonal MarkeDng? Shout It and They Will Come One Size Fits All Less PersonalizaDon Direct Ad ApproachTheres only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde 18. What is TradiDonal MarkeDng? Shout It and They Will Come One Size Fits All Less PersonalizaDon Direct Ad Approach Outbound MentalityTheres only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde 19. TradiDonal MarkeDng is Dead But Why?All things being equal, people do business with, and refer business to people they know, like and trust. Bob Burg 20. TradiDonal MarkeDng is Dead But Why? Acquiring New Customers Is More ExpensiveAll things being equal, people do business with, and refer business to people they know, like and trust. Bob Burg 21. TradiDonal MarkeDng is Dead But Why? Acquiring New Customers Is More Expensive Consumers Arent ListeningAll things being equal, people do business with, and refer business to people they know, like and trust. Bob Burg 22. TradiDonal MarkeDng is Dead But Why? Acquiring New Customers Is More Expensive Consumers Arent Listening TradiDonal Marketers are out of TouchAll things being equal, people do business with, and refer business to people they know, like and trust. Bob Burg 23. TradiDonal MarkeDng is Dead But Why? Acquiring New Customers Is More Expensive Consumers Arent Listening TradiDonal Marketers are out of Touch Modern Consumers Crave CommunityAll things being equal, people do business with, and refer business to people they know, like and trust. Bob Burg 24. TradiDonal MarkeDng is Dead But Why? Acquiring New Customers Is More Expensive Consumers Arent Listening TradiDonal Marketers are out of Touch Modern Consumers Crave Community Modern Consumers Crave BrandsAll things being equal, people do business with, and refer business to people they know, like and trust. Bob Burg 25. Screaming at the Masses 26. Consumer Direct AdverDsingIs White Noise 27. Consumer Direct AdverDsing Only 8% of consumers prefer Internet AdsIs White Noise 28. Consumer Direct AdverDsing Only 8% of consumers prefer Internet Ads 86% mute the TV, change the channel /skip adsIs White Noise 29. Consumer Direct AdverDsing Only 8% of consumers prefer Internet Ads 86% mute the TV, change the channel /skip ads 75% of people dont believe adverDsementsIs White Noise 30. Consumer Direct AdverDsing Only 8% of consumers prefer Internet Ads 86% mute the TV, change the channel /skip ads 75% of people dont believe adverDsements Only 6% of people in their 20s read newspapersIs White Noise 31. Consumer Direct AdverDsing Only 8% of consumers prefer Internet Ads 86% mute the TV, change the channel /skip ads 75% of people dont believe adverDsements Only 6% of people in their 20s read newspapers Only 41% believe search engine ads are a good source of product informaDonIs White Noise 32. But Wait Why Does Google Care? 33. Lets Consider The Google Mission StatementGoogles mission is to organize the worlds informaDon and make it universally accessible and useful. 34. And the Google Webmaster Guidelines: 35. And the Google Webmaster Guidelines: User Experience is Key 36. And the Google Webmaster Guidelines: User Experience is Key Develop InformaDon-Rich Websites 37. And the Google Webmaster Guidelines: User Experience is Key Develop InformaDon-Rich Websites Make Pages for Users 38. And the Google Webmaster Guidelines: User Experience is Key Develop InformaDon-Rich Websites Make Pages for Users Dont Deceive Users 39. And the Google Webmaster Guidelines: User Experience is Key Develop InformaDon-Rich Websites Make Pages for Users Dont Deceive Users Think About What Makes Your Website(and Brand) Unique 40. And the Google Webmaster Guidelines: User Experience is Key Develop InformaDon-Rich Websites Make Pages for Users Dont Deceive Users Think About What Makes Your Website(and Brand) Unique Content is King 41. The Number of Websites Online is Growing ExponenDally. 42. The Number of Websites Online is Growing ExponenDally. 51 million Number of new websitesin 2012 alone. 43. The Number of Websites Online is Growing ExponenDally. 51 million Number of new websitesin 2012 alone. 35% Increase in Web Page Content 44. The Number of Websites Online is Growing ExponenDally. 51 million Number of new websitesin 2012 alone. 35% Increase in Web Page Content 2.4 billion Number of Internet users worldwide. 45. The Number of Websites Online is Growing ExponenDally. 51 million Number of new websitesin 2012 alone. 35% Increase in Web Page Content 2.4 billion Number of Internet users worldwide. 144 billion Total email trac per day worldwide. 46. The Number of Websites Online is Growing ExponenDally. 51 million Number of new websitesin 2012 alone.So How Does Google Enforce Their Rules in a Really Big Internet World? 35% Increase in Web Page Content 2.4 billion Number of Internet users worldwide. 144 billion Total email trac per day worldwide. 47. Meet Google Panda 48. Queue Stage Lek, The Farmer AKA Panda Update 49. Queue Stage Lek, The Farmer AKA Panda Update Primarily a Site Quality Update 50. Queue Stage Lek, The Farmer AKA Panda Update Primarily a Site Quality Update First launched February 23, 2011 51. Queue Stage Lek, The Farmer AKA Panda Update Primarily a Site Quality Update First launched February 23, 2011 Series of IteraDons 52. Queue Stage Lek, The Farmer AKA Panda Update Primarily a Site Quality Update First launched February 23, 2011 Series of IteraDons Baked into Google March 14, 2013 53. Queue Stage Lek, The Farmer AKA Panda Update Primarily a Site Quality Update First launched February 23, 2011 Series of IteraDons Baked into Google March 14, 2013 Hurts Websites that Neglect User Experience 54. Queue Stage Lek, The Farmer AKA Panda Update Primarily a Site Quality Update First launched February 23, 2011 Series of IteraDons Baked into Google March 14, 2013 Hurts Websites that Neglect User Experience Results in Dropped Rankings for Oending Sites 55. Meet Google Penguin 56. Queue Stage Right The Penguin Update 57. Primarily a Link UpdateQueue Stage Right The Penguin Update 58. Primarily a Link Update First launched April 24, 2012Queue Stage Right The Penguin Update 59. Primarily a Link Update First launched April 24, 2012 Series of IteraDonsQueue Stage Right The Penguin Update 60. Primarily a Link Update First launched April 24, 2012 Series of IteraDons Hurt Websites that Carried Paid or Poor Quality LinksQueue Stage Right The Penguin Update 61. Primarily a Link Update First launched April 24, 2012 Series of IteraDons Hurt Websites that Carried Paid or Poor Quality Links Results in Dropped Rankings for Oending SitesQueue Stage Right The Penguin Update 62. Primarily a Link Update First launched April 24, 2012 Series of IteraDons Hurt Websites that Carried Paid or Poor Quality Links Results in Dropped Rankings for Oending SitesSo How Do I Avoid These Deadly (But Cute) Animals and Generate Some Real Google Love?Queue Stage Right The Penguin Update 63. Build An Awesome Brand On and Oine 64. Begin Improving Your Brand 65. Begin Improving Your Brand Listen To Your Customers 66. Begin Improving Your Brand Listen To Your Customers AcDvely Engage Your Customers With Great Content 67. Begin Improving Your Brand Listen To Your Customers AcDvely Engage Your Customers With Great Content Demonstrate Your ExperDse 68. Begin Improving Your Brand Listen To Your Customers AcDvely Engage Your Customers With Great Content Demonstrate You