smAlbany 2013 boomja seo panda penguin 60

Presented by Buff Bowen, CEO, Boomja Network

How to work with Panda & Penguin Updates & Succeed!

Directories??


Do you advertise in a phone book?What lesson can we learn from the Yellow Pages?

Search Engines are #1 Way to be Found


85-90% Of on-line traffic begins at a search engine!

33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top Rankings Transmit Brand Equity -- iProspect, the Original(TM)

To gain their business. . . .they have to be able to find yours!

Popularity of Search EnginesSearch Engines: Google Dominates


~400M Searches Daily/US

Over 2 Trillion Google Searches Globally in 2012

Top Search Engines (01/2013)


1M or more Search Audience

Websites vs. URLs (Domains)Search Engines Retrieve Websites – NOT URLs!


Spiders & Rankings


A spider is a web-bot, a computer program launched by a parent search engines to read the internet’s content.

Spiders “crawl” every site and follow all Links and index every web page they can find.

Spiders “read” content and return the data to their Search Engine for distribution in Search Results Pages.

The spiders sole mission in life is to “Fetch” new content!

How Search Engine Spiders Work


Google Panda


What does Panda Like?


How to Keep Panda Happy


What Happens when Panda Strikes?


Google Penguin 2.0 Algorithm Update


http://thumbnails.visually.netdna-cdn.com/google-penguin-20-alghorithm-update-may-2013--infographic_51cd49e23954d.jpg

Optimization: Why Bother?!!

1st Position = 56% of Organic Search Traffic2nd = 13% 3rd = 10% 4th = 4% 5th = 5% 6th = 3% 7th = 2% 8th = 3% 9th = 2% 10th = 3%


Put Your Key Words to Work


Organic Search

Social Search

What is Search Engine Optimization


Search Engine Optimization (SEO) is the process of improving your website structure, content and in-links; resulting in higher placement on the Search

Result Pages (SRP).

SEO can target different kinds of search: Local, Regional, Image Based, Industry Specific Verticals, Service Targeted, Product Driven or

Content Specific.

Links Come from a Variety of Sources


One Way Links: Inbound links from relevant sitesDirectory Links: Inbound links from Directories

Higher Page Rank In-links Deliver Link Juice to Your Site

Web Articles & News Releases

Online Directories

Social Media Sites

Blogs

Websites

Getting Found:

Good Search Engine OptimizationFinds that special balance between

Content and LinksCreating that perfect Marriage!

Page Rank wins over ContentLinks drive Page Rank

More Links=More Visibility


The Steps to Optimization:


1. Research Profitable Keywords

2. Optimize On-Site Content

3. Build Tons of In-Bound Links

4. Review Results

5. Do it all over again!

A Solid Foundation for Optimization:

•Content Rich•Inbound Links•Text Navigation•Unique Value•Key Word Rich•CompleteTags


Case Study: www.girlonthego.bizLoss of placements nationally after Panda & Penguin roll outsAdded Boomja to improve PR and trafficRankings recovered/improved at 30 & 60 day intervalsNo brick/mortar locationRanked Top 3 for Local Markets in numerous states

http://www.girlonthego.biz/

Geo Targeted Placements = Opportunity


Panda/Penguin Impact on Business without a physical location in the target geography

Deliver your business via Directory Placements to be compliant with new Google Algorithms

Maximize your organic listings (avoid PPC costs)

Improve your Page Rank: Link Juice

Reach new customers

http://www.istockphoto.com/stock-photo-2477861-shake-on-it.php

Boomja: Your Solution


Are You Ready?


Please schedule your consultation today!

Buff Bowen, President & CEO, The Boomja Network

Cell/Office: (203) 513-9338

eMail: [email protected]

www.BoomjaNetwork.com

mailto:[email protected]

smAlbany 2013 boomja seo panda penguin 60

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