Post on 11-Apr-2017
getting the most out of your valuable resources: a true story
Joanna Sammartino Bailey
Global Chief Revenue Officer
Growmobile by Perion
in the late 18th century, mankind began to discover new sources of energy and electricity
scientists constantly researched and sought ways to
they tried both
conventional & unconventional sources
but the electricity discharged too fast from the sources.
scientists could not rely on them for sustained flows of
electric current.
while most scientists focused on generating electricity -only one, Alessandro Volta, was busy trying to
Volta created the early electric battery,the first device to contain a steady and
large electrical current.
in 1801, he presented his device to Napoleon, who gave him several honors for his contribution.
scientists could use the battery to retain electricity for longer-term use
and benefits!
rather than losing a valuable resource soon after generating it,
electric-car maker Tesla innovatively found a way to get the most out of the
electric battery…
finding effective ways to get & keep valuable resources
is still one of the world’s biggest challenges…
get the most out of their users.
ROI
user acquisition pains
CPI
user engagement/ retention pains
LTV
…and our goal is to help mobile marketers acquire and
yourmarketing
get the most out of their users.
ROI
user acquisition pains
CPI
user engagement/ retention pains
LTV
…and our goal is to help mobile marketers acquire and
yourmarketing
UA investment has skyrocketed
Sources: Chartboost Insights, July 2015;
Chart: eMarketer. Average Cost per Install (CPI) for Android and iOS Mobile
Apps in the US, March 2013-March 2015. Publication Date: October 27, 2014
acquisition costs increased ~60% in the last year!
Android
0.07
0.4
0.14
0.41
0.74
0.050.06
0.210.17
0.53
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015Category Axis
iOS
the average cost per install in the US is ~$2.50
ROI
user acquisition pains
separate I/O agreements
multiple integrations
fragmented reports & Data
ineffective optimiZation
social campaign complexity
advertising across several traffic sources can be messy and labor-intensive
ROI
on average, developers use more than 20 different mobile ad networks…
user acquisition pains
but even if you succeed in acquiring quality
users, you face the problem of…
acquiring users can be like pouring water into a leaky bucket…
90% of users will NOT come back to your app and won’t develop brand loyalty!
36.%
29.%25.%
18.%
11.%
1 month 3 months 6 months 9 months 1 Year
Source: eMarketer: Average Retention Rates over the First 12 Months for
Mobile Messaging Apps vs. Total Mobile Apps Worldwide, Jan 2014-Jan
2015 Publication Date: March 24, 2015
retention levels
narrow income resource – only from whales
ROI
Source: Takahashi, Dean (February 2014). “Only 0.15 percent of mobile gamers account for
50 percent of all in-game revenue.” venturebeat.com/2014/02/26/only-0-15-of-mobile-
gamers-account-for-50-percent-of-all-in-game-revenue-exclusive/
only 0.15% of mobile gamers account for more than 50% of your in-game income!
you need to better engage your users
but managing mobile CRM campaigns at scale can be challenging…
launching multiple CRM campaigns involves several interfaces and can take days; optimization is even harder.
operational pains
figuring out how to increase user engagement and retention requires substantial know-how, time and resources.
steep learning curve
keep 'emgrowmobile engagement
get 'emgrowmobile acquisition
ROI
user acquisition & engagement
a complete solution for
keep 'emgrowmobile engagement
get 'emgrowmobile acquisition
increase
LTV
decrease
CPIROI
user acquisition & engagement
a complete solution for
decrease
CPI
centralized media buying and campaign
management
integrated social media advertising
(FB + Twitter)
all your data in one format and
one place
easy optimization – pinpoint the factors that attract quality
users and drive profits
user acquisition & engagement
get 'emgrowmobile acquisition
a complete solution for
increase
LTV
easily build, monitor and optimize multiple CRM campaigns via one,
friendly interface
use LTV and churn prediction models, and pre-made campaign templates to cut
the engagement ‘learning curve’
user acquisition & engagement
keep 'emgrowmobile engagement
a complete solution for
the Volta battery idea
engage your usersand retain them longer
(and increase their value)
acquire valuable
users
decrease CPIincrease LTVmaximize ROI
+-
highly-optimized acquisition spend
organic user growth; i.e. virality, reviews
successful user retargeting
benefits of growmobile’s acquisition-engagement synergy
reward-based acquisition
keep 'emuser engagement
get 'emuser acquisition
exlusiveoffer
to growmobile for 30 days!
get free access
exclusiveoffer
drop by booth 112 to claim your free access!
www.growmobile.com
www.growmobile.com
thank you
get 'emuser acquisition
keep 'emuser engagement
Joanna Sammartino Bailey
joannab@perion.com