Getting the most out of you valuable resources

getting the most out of your valuable resources: a true story

Joanna Sammartino Bailey

Global Chief Revenue Officer

Growmobile by Perion

in the late 18th century, mankind began to discover new sources of energy and electricity

scientists constantly researched and sought ways to

they tried both

conventional & unconventional sources

but the electricity discharged too fast from the sources.

scientists could not rely on them for sustained flows of

electric current.

while most scientists focused on generating electricity -only one, Alessandro Volta, was busy trying to

Volta created the early electric battery,the first device to contain a steady and

large electrical current.

in 1801, he presented his device to Napoleon, who gave him several honors for his contribution.

scientists could use the battery to retain electricity for longer-term use

and benefits!

rather than losing a valuable resource soon after generating it,

electric-car maker Tesla innovatively found a way to get the most out of the

electric battery…

finding effective ways to get & keep valuable resources

is still one of the world’s biggest challenges…

get the most out of their users.

ROI

user acquisition pains

CPI

user engagement/ retention pains

LTV

…and our goal is to help mobile marketers acquire and

yourmarketing

UA investment has skyrocketed

Sources: Chartboost Insights, July 2015;

Chart: eMarketer. Average Cost per Install (CPI) for Android and iOS Mobile

Apps in the US, March 2013-March 2015. Publication Date: October 27, 2014

acquisition costs increased ~60% in the last year!

Android

0.07

0.4

0.14

0.41

0.74

0.050.06

0.210.17

0.53

Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015Category Axis

iOS

the average cost per install in the US is ~$2.50

ROI


separate I/O agreements

multiple integrations

fragmented reports & Data

ineffective optimiZation

social campaign complexity

advertising across several traffic sources can be messy and labor-intensive

ROI

on average, developers use more than 20 different mobile ad networks…


but even if you succeed in acquiring quality

users, you face the problem of…

acquiring users can be like pouring water into a leaky bucket…

90% of users will NOT come back to your app and won’t develop brand loyalty!

36.%

29.%25.%

18.%

11.%

1 month 3 months 6 months 9 months 1 Year

Source: eMarketer: Average Retention Rates over the First 12 Months for

Mobile Messaging Apps vs. Total Mobile Apps Worldwide, Jan 2014-Jan

2015 Publication Date: March 24, 2015

retention levels

narrow income resource – only from whales

ROI

Source: Takahashi, Dean (February 2014). “Only 0.15 percent of mobile gamers account for

50 percent of all in-game revenue.” venturebeat.com/2014/02/26/only-0-15-of-mobile-

gamers-account-for-50-percent-of-all-in-game-revenue-exclusive/

only 0.15% of mobile gamers account for more than 50% of your in-game income!

you need to better engage your users

but managing mobile CRM campaigns at scale can be challenging…

launching multiple CRM campaigns involves several interfaces and can take days; optimization is even harder.

operational pains

figuring out how to increase user engagement and retention requires substantial know-how, time and resources.

steep learning curve

keep 'emgrowmobile engagement

get 'emgrowmobile acquisition

ROI

user acquisition & engagement

a complete solution for



increase

LTV

decrease

CPIROI



decrease

CPI

centralized media buying and campaign

management

integrated social media advertising

(FB + Twitter)

all your data in one format and

one place

easy optimization – pinpoint the factors that attract quality

users and drive profits




increase

LTV

easily build, monitor and optimize multiple CRM campaigns via one,

friendly interface

use LTV and churn prediction models, and pre-made campaign templates to cut

the engagement ‘learning curve’




the Volta battery idea

engage your usersand retain them longer

(and increase their value)

acquire valuable

users

decrease CPIincrease LTVmaximize ROI

+-

highly-optimized acquisition spend

organic user growth; i.e. virality, reviews

successful user retargeting

benefits of growmobile’s acquisition-engagement synergy

reward-based acquisition

keep 'emuser engagement

get 'emuser acquisition

exlusiveoffer

to growmobile for 30 days!

get free access

exclusiveoffer

drop by booth 112 to claim your free access!

www.growmobile.com

www.growmobile.com

thank you

get 'emuser acquisition

keep 'emuser engagement

Joanna Sammartino Bailey

[email protected]

Getting the most out of you valuable resources

Mobile

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