Post on 15-Jan-2015
description
Social Media Boot Camp
Presented by: Masterminds
MASTERMINDS
+Presented by:
MASTERMINDS
MASTERMINDS
OUR GOAL:HELP BUILD SOCIAL MEDIA COMPETENCIES
WITHIN CASINO ORGANIZATIONS
//
MASTERMINDS
Nancy SmithCEO
MASTERMINDS
Ryan LeedsVP, StrategyMASTERMINDS
Jen FinkAccount Director
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MASTERMINDS
Andrea JanssenSocial Media Manager
MASTERMINDS
Charles HarperVice President of Business Development
DOUBLEDOWN INTERACTIVE
MASTERMINDS
Eric PetersenDirector of New MediaCAESARS ENTERTAINMENT INC.
Brian BestCorporate Vice President of E-Commerce
BOYD GAMING
MASTERMINDS
SOCIAL MEDIA BOOT CAMP AGENDA//
Tweet Up: The State of Social Media Today
Less is More: The Principles of a Successful Social Media Program
They Really Like You: The Value of a Facebook Fan
Social Media Managers: Why You Need One & How to Find One
Lunch
Social Media & Online Gaming: The Rise of Social Gaming
Once a Winner: Engaging Your Customers Outside the Casino
Social Media Measurement: The Most Valuable Metrics
Best of the Best: Social Media Efforts of the Year
Learn from the Best: Social Media Mavens
9:00-9:30
9:30-10:00
10:15-10:45
10:45-11:15
11:15-12:30
12:45-1:15
1:15-1:45
2:00-2:30
2:30-3:00
3:15-4:15
MASTERMINDS
SOCIAL MEDIAIS MASSIVE
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MASTERMINDS
48% OF 18-34 YEAR OLDS CHECK FACEBOOK BEFORE THEY GET OUT OF BED IN THE MORNING
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MASTERMINDS
SOCIAL NETWORKING IS THE MOST POPULAR INTERNET ACTIVITY//
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FACEBOOK HAS 901 MILLION MONTHLY ACTIVE USERS WORLDWIDE
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THE AVERAGE PERSON SPENDS 20 MINUTES PER VISIT ON FACEBOOK
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23% OF THEM CHECK THEIR ACCOUNT 5 OR MORE TIMES PER DAY
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MASTERMINDS
TWITTER HANDLES MORE SEARCH QUERIESTHAN BING AND YAHOO COMBINED
PER MONTH
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MASTERMINDS
THREE OF FOUR CMOs SAYSOCIAL MEDIA
IMPACTS SALES//
MASTERMINDS
SOCIAL MEDIA IS NOT JUST ANOTHER CHANNEL — IT HAS BECOME PART OF OUR LIVES//
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Politics
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Politics
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Weather
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Revolutions
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Revolutions
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
National Security
MASTERMINDS
THIS IS THE MOST
EXCITING TIMETO BE A MARKETER EVER
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MASTERMINDS
SOCIAL MEDIA IS NOT LIKEANY OTHER CHANNEL
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MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM
MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM
Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012
• 90% of consumers trust recommendations from people they know
• Social media recommendations top all other media sources
MASTERMINDS
BUT IT’S NOT FREE.//
MASTERMINDS
“You can’t just say it, you have to getthe people to say it to each other”
– James Farley, Ford CMO
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SOCIAL MEDIAIS WORD OF MOUTH.ON STEROIDS.//
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IF THERE IS ONE THING THAT STAYS CONSTANT IN SOCIAL MEDIA—IT’S ALWAYS CHANGING//
MASTERMINDS
PINTEREST//
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 11.7 million users
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 145% increase in daily users since the beginning of 2012
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 72% women
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 81% of users aged between 25-54
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PINTEREST DEMO USAGE STATS
• 14+ minutes per visit
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PINTEREST: WHAT ARE THEY DOING?
• Expressing themselves through images relevant to their lives
MASTERMINDS
PINTEREST: WHAT ARE THEY DOING?
• Reminding themselves of things they want to do, buy or revisit
MASTERMINDS
PINTEREST: WHAT ARE THEY DOING?
• Sharing and recommending things they think others should know about
MASTERMINDS
PINTEREST: WHAT IS THE POTENTIAL?
• More than 1 in 5 Pinterest users has pinned an item they later purchased
MASTERMINDS
PINTEREST IS PROJECTED TO ACCOUNT FOR 40% OF BY Q2 2013// SOCIAL MEDIA
DRIVEN PURCHASES
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WHO’S DOING IT RIGHT//
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BARONA CASINO
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BARONA CASINO
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BORGATA CASINO
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INSTAGRAM//
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• Referred to as photo sharing, “reinvented”
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• Allows user to take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users
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USAGE STATS
• More than 430,000 on the wait list for the Android app
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second• Gains one new user every second
MASTERMINDS
FACEBOOK ACQUIRESINSTAGRAM
//
MASTERMINDS
FACEBOOK ACQUIRES INSTAGRAM
• Facebook acquires the app on April 9, 2012 for approximately $1 billion
MASTERMINDS
FACEBOOK ACQUIRES INSTAGRAM
• Instagram bought for $33 per user
MASTERMINDS
WHO’S DOING IT RIGHT//
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REVEL NIGHTLIFE
MASTERMINDS
REVEL NIGHTLIFE
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MONTE CARLO
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PECHANGA
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GOOGLE+//
MASTERMINDS
WHAT IS GOOGLE+
MASTERMINDS
WHAT IS GOOGLE+
MASTERMINDS
IS GOOGLE+ DEAD?
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USAGE STATS
• Google+ has had 90 million unique visitors
MASTERMINDS
USAGE STATS
• Google+ has had 90 million unique visitor• Google+ users are 71% male
MASTERMINDS
USAGE STATS
• Google+ has had 90 million unique visitor• Google+ users are 71% male• The most common occupation of a Google+ user is an engineer
MASTERMINDS
WHAT THIS MEANS
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WHAT THIS MEANS
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WHAT THIS MEANS
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WHAT THIS MEANS
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BUT THIS IS GOOGLE
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A FEW MAIN DIFFERENCES BETWEEN FACEBOOK
//
MASTERMINDS
SEARCH
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CIRCLES
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+1 BUTTON
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HANGOUTS
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WHO’S DOING IT RIGHT//
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MANDALAY BAY
MASTERMINDS
MANDALAY BAY
MASTERMINDS
MGM GRAND
MASTERMINDS
MGM GRAND
MASTERMINDS
SOCIAL MEDIA BOOT CAMP AGENDA//
Tweet Up: The State of Social Media Today
Less is More: The Principles of a Successful Social Media Program
They Really Like You: The Value of a Facebook Fan
Social Media Managers: Why You Need One & How to Find One
Lunch
Social Media & Online Gaming: The Rise of Social Gaming
Once a Winner: Engaging Your Customers Outside the Casino
Social Media Measurement: The Most Valuable Metrics
Best of the Best: Social Media Efforts of the Year
Learn from the Best: Social Media Mavens
9:00-9:30
9:30-10:00
10:15-10:45
10:45-11:15
11:15-12:30
12:45-1:15
1:15-1:45
2:00-2:30
2:30-3:00
3:15-4:15
MASTERMINDS
LET’S GETSTARTED
//