G2E 2012: Social Media Boot Camp

Social Media Boot Camp

Presented by: Masterminds

MASTERMINDS

+Presented by:

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MASTERMINDS

OUR GOAL:HELP BUILD SOCIAL MEDIA COMPETENCIES

WITHIN CASINO ORGANIZATIONS

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Nancy SmithCEO

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Ryan LeedsVP, StrategyMASTERMINDS

Jen FinkAccount Director

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Andrea JanssenSocial Media Manager

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Charles HarperVice President of Business Development

DOUBLEDOWN INTERACTIVE

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Eric PetersenDirector of New MediaCAESARS ENTERTAINMENT INC.

Brian BestCorporate Vice President of E-Commerce

BOYD GAMING

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SOCIAL MEDIA BOOT CAMP AGENDA//

Tweet Up: The State of Social Media Today

Less is More: The Principles of a Successful Social Media Program

They Really Like You: The Value of a Facebook Fan

Social Media Managers: Why You Need One & How to Find One

Lunch

Social Media & Online Gaming: The Rise of Social Gaming

Once a Winner: Engaging Your Customers Outside the Casino

Social Media Measurement: The Most Valuable Metrics

Best of the Best: Social Media Efforts of the Year

Learn from the Best: Social Media Mavens

9:00-9:30

9:30-10:00

10:15-10:45

10:45-11:15

11:15-12:30

12:45-1:15

1:15-1:45

2:00-2:30

2:30-3:00

3:15-4:15

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SOCIAL MEDIAIS MASSIVE

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48% OF 18-34 YEAR OLDS CHECK FACEBOOK BEFORE THEY GET OUT OF BED IN THE MORNING

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SOCIAL NETWORKING IS THE MOST POPULAR INTERNET ACTIVITY//

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FACEBOOK HAS 901 MILLION MONTHLY ACTIVE USERS WORLDWIDE

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THE AVERAGE PERSON SPENDS 20 MINUTES PER VISIT ON FACEBOOK

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23% OF THEM CHECK THEIR ACCOUNT 5 OR MORE TIMES PER DAY

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TWITTER HANDLES MORE SEARCH QUERIESTHAN BING AND YAHOO COMBINED

PER MONTH

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THREE OF FOUR CMOs SAYSOCIAL MEDIA

IMPACTS SALES//

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SOCIAL MEDIA IS NOT JUST ANOTHER CHANNEL — IT HAS BECOME PART OF OUR LIVES//

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SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//

Politics

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Weather

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Revolutions

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National Security

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THIS IS THE MOST

EXCITING TIMETO BE A MARKETER EVER

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SOCIAL MEDIA IS NOT LIKEANY OTHER CHANNEL

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MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM

MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM

Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012

• 90% of consumers trust recommendations from people they know

• Social media recommendations top all other media sources

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BUT IT’S NOT FREE.//

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“You can’t just say it, you have to getthe people to say it to each other”

– James Farley, Ford CMO

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SOCIAL MEDIAIS WORD OF MOUTH.ON STEROIDS.//

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IF THERE IS ONE THING THAT STAYS CONSTANT IN SOCIAL MEDIA—IT’S ALWAYS CHANGING//

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PINTEREST//

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PINTEREST DEMO USAGE STATS

• 11.7 million users

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• 145% increase in daily users since the beginning of 2012

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• 72% women

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• 81% of users aged between 25-54

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• 14+ minutes per visit

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PINTEREST: WHAT ARE THEY DOING?

• Expressing themselves through images relevant to their lives

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• Reminding themselves of things they want to do, buy or revisit

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• Sharing and recommending things they think others should know about

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PINTEREST: WHAT IS THE POTENTIAL?

• More than 1 in 5 Pinterest users has pinned an item they later purchased

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PINTEREST IS PROJECTED TO ACCOUNT FOR 40% OF BY Q2 2013// SOCIAL MEDIA

DRIVEN PURCHASES

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WHO’S DOING IT RIGHT//

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BARONA CASINO

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BORGATA CASINO

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INSTAGRAM//

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INSTAGRAM

• Referred to as photo sharing, “reinvented”

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INSTAGRAM

• Allows user to take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users

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USAGE STATS

• More than 430,000 on the wait list for the Android app

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USAGE STATS

• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months

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USAGE STATS

• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011

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USAGE STATS

• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded

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USAGE STATS

• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day

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USAGE STATS

• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second

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USAGE STATS

• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second

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USAGE STATS

• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second• Gains one new user every second

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FACEBOOK ACQUIRESINSTAGRAM

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FACEBOOK ACQUIRES INSTAGRAM

• Facebook acquires the app on April 9, 2012 for approximately $1 billion

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FACEBOOK ACQUIRES INSTAGRAM

• Instagram bought for $33 per user

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REVEL NIGHTLIFE

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MONTE CARLO

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PECHANGA

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GOOGLE+//

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WHAT IS GOOGLE+

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IS GOOGLE+ DEAD?

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USAGE STATS

• Google+ has had 90 million unique visitors

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USAGE STATS

• Google+ has had 90 million unique visitor• Google+ users are 71% male

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USAGE STATS

• Google+ has had 90 million unique visitor• Google+ users are 71% male• The most common occupation of a Google+ user is an engineer

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WHAT THIS MEANS

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BUT THIS IS GOOGLE

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A FEW MAIN DIFFERENCES BETWEEN FACEBOOK

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SEARCH

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CIRCLES

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+1 BUTTON

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HANGOUTS

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MANDALAY BAY

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MGM GRAND

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SOCIAL MEDIA BOOT CAMP AGENDA//

Tweet Up: The State of Social Media Today

Less is More: The Principles of a Successful Social Media Program

They Really Like You: The Value of a Facebook Fan

Social Media Managers: Why You Need One & How to Find One

Lunch

Social Media & Online Gaming: The Rise of Social Gaming

Once a Winner: Engaging Your Customers Outside the Casino

Social Media Measurement: The Most Valuable Metrics

Best of the Best: Social Media Efforts of the Year

Learn from the Best: Social Media Mavens

9:00-9:30

9:30-10:00

10:15-10:45

10:45-11:15

11:15-12:30

12:45-1:15

1:15-1:45

2:00-2:30

2:30-3:00

3:15-4:15

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LET’S GETSTARTED

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G2E 2012: Social Media Boot Camp

Social Media

Transcript of G2E 2012: Social Media Boot Camp