LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING

PROGRAMS

IT Buyers use reviews in their decision Process

99%*

*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus

IT Buyers that use reviews in decision Process

99%*

IT Marketers that make reviews a priority

60%*

*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus

*TRUST =

Innovation+

Benefits to Society

+Ethical Practices

* Trust Barometer Study by Edelman

*TRUST =

Innovation+

Benefits to Society

+Ethical Practices

Transparency+

3rd Party Validation

^

* Trust Barometer Study by Edelman

Customer Reviews & External Validation

Creating Customer Advocates

Identify Advocates

Using Reviews in Marketing Programs

Sharing the Customer Voice

Total Coverage Media Impressions

Social Mentions

Using Review Data to Isolate Target Markets

The Buyer’s Journey

Branding/Awareness

Nurture Prospects

Close Deals

CustomerAdvocacy

Q & A

Remember To…

EXPOSE YOUR BRAND

CREATE DEMAND

MAINTAIN CUSTOMER LOYALTY