#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Marketing Programs

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LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING PROGRAMS

Transcript of #FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Marketing Programs

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LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING

PROGRAMS

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IT Buyers use reviews in their decision Process

99%*

*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus

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IT Buyers that use reviews in decision Process

99%*

IT Marketers that make reviews a priority

60%*

*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus

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*TRUST =

Innovation+

Benefits to Society

+Ethical Practices

* Trust Barometer Study by Edelman

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*TRUST =

Innovation+

Benefits to Society

+Ethical Practices

Transparency+

3rd Party Validation

^

* Trust Barometer Study by Edelman

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Customer Reviews & External Validation

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Creating Customer Advocates

Identify Advocates

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Using Reviews in Marketing Programs

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Sharing the Customer Voice

Total Coverage Media Impressions

Social Mentions

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Using Review Data to Isolate Target Markets

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The Buyer’s Journey

Branding/Awareness

Nurture Prospects

Close Deals

CustomerAdvocacy

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Q & A

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Remember To…

EXPOSE YOUR BRAND

CREATE DEMAND

MAINTAIN CUSTOMER LOYALTY