HII’m Keenan

@keenan

I’M A FIXER(FIXAA)

NOBODY GIVES A SHIT ABOUT YOU!

or your company or your product or … any other corny thing about you.

WE HAVE ONE JOBAnd it’s NOT to sell anything!

IT’S TO GET THE PROSPECT TO LET YOU HELP THEM

LEAD WITH EMPATHYScrew your ego (at least for now)

I DIDN’T MAKE THIS UPGreenberg and Greenberg, Spaulding and Plank, Franke and

Park, and more

DO A STEVEN COVEY ON THEIR ASS!

Habit 5

KNOW THEIR BUSINESS PROBLEMS

Not just their technical problems

BE SANTAMake a list of the problems your customers have that YOU

solve.

WHY DO THEY MATTER?What’s there impact to the organization?

WHY DO THE PROBLEMS EXIST?

BUILD ALL YOU MARKETING MESSAGES AROUND THAT

GIVE SHIT AWAYThe 5-minute favor

BE A GIVING ORGANIZATIONTakers are energy black holes

TO BE GOOD AT SELLINGyou simply have to give a shit!