Post on 05-Jul-2015
description
Design + Technology
SplotchSplotch!
• The business• The opportunity • The technology• The economy• The market• The financials• The website
Splotch!
Online portal
High volume business
Focus on Upper Middle Class
Partner with developers
Business Model
Service Pricing
Service Price Description
Public Website FreeBasic design content. Ability to test drive customized services.
Basic services $500 per 3 home visits3 one hour home visits with customers. The goals is to establish design plan.
Premium services $87 per hour In addition to basic services, designers are available to work on an hourly basis.
Procurement services 50% of savingsDesigners will help customers purchase goods.
Currently 60% of home interior design revenue from top 5% of households
We can create the first “franchised” design firm
Fragmented industry
Opportunity
Technology
Demo available!
Partnership with Beelight Software
WHITEBOARD
Fluctuates with home sales
Billings are up in 2011
Now is the time to prepare for post-recession
Demand
Revenue Trends
• $10.5 Billion industry in US• $1.7 Billion in Metro NYC
Marketing & Sales
Marketing Analysis $430 MILLION RESIDENTIAL DESIGN INDUSTRY
IN METRO NYC
Market SegmentationAffluent
TypeIncome
% of all American
# of Households
Super Affluent
$250K+ 4% 2.5M
Highly Affluent
$150K-$249K
9% 7.3M
Mass Affluent
$100K-$149K
15% 15.7M
Marketing Strategy@SPLOTCH
SPLOTCH.COM
Sales Strategy 50-40-1050% will come from website traffic
40% of sales will come from partnerships will developers
10% will come from direct prospecting
Sales StrategyKPMsKey Performance
MeasuresMeasurement Target
Appointment close ratios
Appointments per inquiry
50%
Sales close ratiosCustomers per
prospect7-8%
Up-sell ratePremium services
per customer20%
Website trafficNumber of unique
visitorsTBD
Organizational Structure
Feasibility
Startup Cost $948,000
1 year to develop
3 years to breakeven
Splotch!Financials
Funding
Financial Projections
Financial Projections
Break-Even
Return on Investment
Thank youThank you