Final presentation
description
Transcript of Final presentation
![Page 1: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/1.jpg)
Design + Technology
![Page 2: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/2.jpg)
SplotchSplotch!
![Page 3: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/3.jpg)
• The business• The opportunity • The technology• The economy• The market• The financials• The website
Splotch!
![Page 4: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/4.jpg)
Online portal
High volume business
Focus on Upper Middle Class
Partner with developers
Business Model
![Page 5: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/5.jpg)
Service Pricing
Service Price Description
Public Website FreeBasic design content. Ability to test drive customized services.
Basic services $500 per 3 home visits3 one hour home visits with customers. The goals is to establish design plan.
Premium services $87 per hour In addition to basic services, designers are available to work on an hourly basis.
Procurement services 50% of savingsDesigners will help customers purchase goods.
![Page 6: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/6.jpg)
Currently 60% of home interior design revenue from top 5% of households
We can create the first “franchised” design firm
Fragmented industry
Opportunity
![Page 7: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/7.jpg)
Technology
Demo available!
Partnership with Beelight Software
WHITEBOARD
![Page 8: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/8.jpg)
Fluctuates with home sales
Billings are up in 2011
Now is the time to prepare for post-recession
Demand
![Page 9: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/9.jpg)
Revenue Trends
![Page 10: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/10.jpg)
• $10.5 Billion industry in US• $1.7 Billion in Metro NYC
Marketing & Sales
![Page 11: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/11.jpg)
Marketing Analysis $430 MILLION RESIDENTIAL DESIGN INDUSTRY
IN METRO NYC
![Page 12: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/12.jpg)
Market SegmentationAffluent
TypeIncome
% of all American
# of Households
Super Affluent
$250K+ 4% 2.5M
Highly Affluent
$150K-$249K
9% 7.3M
Mass Affluent
$100K-$149K
15% 15.7M
![Page 13: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/13.jpg)
Marketing Strategy@SPLOTCH
SPLOTCH.COM
![Page 14: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/14.jpg)
Sales Strategy 50-40-1050% will come from website traffic
40% of sales will come from partnerships will developers
10% will come from direct prospecting
![Page 15: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/15.jpg)
Sales StrategyKPMsKey Performance
MeasuresMeasurement Target
Appointment close ratios
Appointments per inquiry
50%
Sales close ratiosCustomers per
prospect7-8%
Up-sell ratePremium services
per customer20%
Website trafficNumber of unique
visitorsTBD
![Page 16: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/16.jpg)
Organizational Structure
![Page 17: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/17.jpg)
Feasibility
Startup Cost $948,000
1 year to develop
3 years to breakeven
![Page 18: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/18.jpg)
Splotch!Financials
![Page 19: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/19.jpg)
Funding
![Page 20: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/20.jpg)
Financial Projections
![Page 21: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/21.jpg)
Financial Projections
![Page 22: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/22.jpg)
Break-Even
![Page 23: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/23.jpg)
Return on Investment
![Page 24: Final presentation](https://reader036.fdocuments.net/reader036/viewer/2022062514/559860be1a28ab614e8b46ea/html5/thumbnails/24.jpg)
Thank youThank you