When there's 92 professional football why are there only 3 black managers?

• Synopsis – With the percentage of footballers being 50% black and 50% white and the majority of managers being ex-footballers why are there only 3 black managers? Jacob Miller investigates why.

Research Into Existing Texts • The Imposter

• Aileen • Kurt & Courtney • Frost & McCartney • Biggie & Tupac • The Million Dollar Conman • Is Football Racist • Stadiums Of Hate

• The Imposter was a cinematic documentary • All documentaries had key interviews • Voiceovers were used in all documentaries• All documentaries used archive footage and

still images.• All documentaries had one key interview and

other shorter but very important documentary.

Research Into Target Audience

• Primary target audience – Mixed ethnicity, males, 35-45 and lower to middle class.

• Questionnaire and interview as well as demographic and behavioral profiling.

• With the use of a questionnaire I know now what my primary audience want in the documentary

• Interviewing someone who fits into my target audience I now know what conventions appeal to him.

Development Of Ideas

• Original idea was generally about racism in football.

• Final idea - Why are there only 4 black managers in all 92 professional football clubs?

• The number of managers had gone down.• Became more specific and went from racism in

football too the low numbers of black managers this was due to my feedback from peers.

Pre-Production Paperwork -Interview with Marcus Gayle a black manager.-Interview with James Roper ( Editor/ Creative Director of the green soccer journal -Archive footage -Still images- voxpops

Research Into Content

• Anti-discrimination chief Jeffery Webb says there needs to be an urgency to involve non-white people with football clubs.

• Rooney rule is a rule that means that at least one non-white has to be a candidate for the job.

• Football is as meritocratic as any industry in Britain so why are there so few black managers, assistant managers and coaches?

• The English league isn’t ready for the Rooney rule says Brendan Batson

Costs & Budgeting

• Budget of £300 split between Hand held mic, boom mic and 2 cameras

• All facilities will not cost anything.

• Within the budget I will have to pay for one crew member

Purpose and filling a gap in the market

• Cheap distribution methods so will always make profit.

• Also all football documentarys I have seen touch on the topic but there is not a documentary out there that is specifically about this subject.

Placement & Distribution Strategy

• YouTube short documentary channel.

• Links with online newspaper companies.

• Advertise on twitter and at local football stadiums (flyers)