Final idea pitch Amy Balmer

Callum Fisher Jack Francis

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Our Film is called ‘Imperium’ Synopsis – a Mob boss plans to end

racism in his town, one bullet at a time. Cast/ characters –

Our Idea

Genre – Crime/Drama/Gangster hybrid Examples of films from our genre-

Goodfellas (1990) The Wolf Of Wall Street (2013) The Godfather (1972) Scarface (1983)

Genre

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Target audience Men and women (35+)

Key points from our interviews – Graphic content is desired by the

majority Characters have to be believable

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Unique selling point -

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Customers› 2008 is projected to attract 920,700 new

customers› 27% of first-time customers have become

repeat customers Transactions

› Average sales transaction = $52.17› 75% of customers have bought at least

one non-sale item in addition to a sale item

2008 Sales Research

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Survival gear Sportswear Outerwear Off-road bicycles Fishing equipment and tackle Canoes and personal rowing shells

Proposed New Products

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2007 2008 2009 2010

00.5

11.5

22.5

33.5

44.5

CostsROI

CostsROI

Costs of Return on Investment Projections

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Terms and conditions

#1

Terms and conditions

#2

Terms and conditions

#3

Terms and conditions

#4

Terms and conditions

#5

Terms and Conditions

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Strategy› Tactic #1› Tactic #2› Tactic #3

Strategy

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Adopt plan 3Q08

Implement 4Q08

Evaluate 3Q09

Adjust 4Q09

Schedule

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Close sales faster Present complex concepts quickly and

clearly Leverage database information (sales

numbers, customer locations, etc.)

Sales and Marketing Needs

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Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

Close Sales Faster

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Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

Present Complex Concepts Quickly and Clearly

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Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

Leverage Database Information

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Questions and Answers