Warnings about Social Media

1) Social media is not free.

2) Social media will not bring you instant

results.

3) Social media cannot make up for a bad

product or service.

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Like is the New Link

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Content of Page

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• Bring Facebook to your website or blog

• Facebook Friend Connect / Facebook Fan Box

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A brief history of Facebook pagesA brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

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A brief history of Facebook pagesA brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

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A brief history of Facebook pagesA brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

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A brief history of Facebook pagesA brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

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1. General layout.1. General layout.

Header image

Profile image

About the brandFeatured tabs

history

Pinned posts

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Timeline changes almost everything. Timeline changes almost everything.

General layout

Profile photo

About section

Tabs & apps

Pinned posts

Display location of apps

Fangating is no longer

No auto refresh upon liking

No more default landing tabs

More app space

Same app rules

Great examples no promotions in the header

image

…

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2. Cover and profile image2. Cover and profile image

• No more 520px high profile image on the left � square

• No more image-grid above the timeline

• Header image can not be used for promotional

purposes, fangating, contest referral or even contact

information!

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3. Tabs3. Tabs

old Apps & tabs location

Featured apps / tabs (4 max)

Other tabs hidden here

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3. Other apps expanded3. Other apps expanded

Other tabs

will barely

be found

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4. Fangating4. Fangating

• A custom ‘Default landing tab’ will no longer

work

• ‘Welcome’ is just another tab

• No auto-redirect after liking a page

• Still detection if you liked the page or not.

Fangating

will no

longer work

Fangates becomes obsolete

5. Apps 5. Apps

Full 810px for

content vs.

520px previously

No change in app rules

Entire websites can be pushed in

this space � no fundamental

redesign of websites.

Higher resemblance between

Facebook and original website

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‘Highlight’ posts to give them the full width of the facebook container.

‘pin’ posts, these posts stay at the top of the feed � promoting

posts

Home Tab

Fast mover exampleFast mover exampleText “Like RealtimeOutsource” to 32665

• Timeline puts the focus on the interaction with the consumer

• Your brand becomes what you publish

• No more hiding behind fangates and custom tabs � content is your only asset

• Comment by others are collected in a separate console

• + Less ‘ugly’ wallposts / clean wall problem solves itself

• - More brand authored content.

Brand content and user

content are separated

7. Todos7. Todos

Choose a cover

image

Add brand description and

information Feature

important

apps

Pin ‘top’ or ‘important’ posts ‘Highlight’ important

eventsClean up the wall

reconstruct history

Insert the back

catalog of the

brand +

reconstruct history

Remove the

‘fangate’Adapt tab-content

to 810px width

tab

Adapt the

‘Welcome’

tab

1

2

3

6

7

4

5

9

8

1

0

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Why advertise on social networks?

We Reach Your Target Customers• We will connect with you to 800 million potential customers

• We will choose your audience by location, age and interests

We Deepen Your Relationships• We will promote your social sites, websites, event pages

• We will use the “like” button to increase your ad's influence

• Our goal is to build a community around your business

We Control Your Budget• We set a monthly budget you are comfortable with

• We adjust you daily rates to maximize exposure

• You can choose to pay only when

• people click (CPC) or if they see your ad (CPM)

RealtimeAdNetwork.com

Step 1: We Identify Your GoalsWe start by identifying what you want to promote

• Build awareness • Drive sales • Grow you fan base

Step 2: We Target the Right PeopleWe will define the people you want to reach with your ads

Targeting by:

• Location (State, City, Zip Code)• Language, Education, and Work• Age, Gender, Birthday, and Relationship Status• Likes & Interests: examples "camping", “married", or “business owner“

Step 3: We Design Engaging AdsWe will create multiple versions of your ads with different images and body copy to find out which combinations are most effective. We review weekly, and implement new ads when stagnant.

RealtimeAdNetwork.com

We hypertarget your Real-time ADS to your NEEDS

Branding Fan Growth Promotions

We hypertarget your

ADS to brand a

consistent message

to your

FUTURE

CUSTOMERS!

We hypertarget

your ADS to drive

NEW

“LIKES”

We hypertarget

your ADS to

showcase your

DEALS!

We hypertarget your Real-time ADS to your NEEDS

Events Giving Back Hiring

We hypertarget

your ADS to help

sell out your next

EVENT!

We hypertarget

your ADS to drive

your ongoing

COMMUNITY EFFORTS!

We hypertarget

your ADS to

promote your

JOBOPENINGS!

Elements

• Picture

• Title (25 characters)

• Body (135 characters)

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Refreshing Content and Ads

• Sometimes a Facebook ad can become stale

• Consider changing the image or text

• Something new and compelling can lead to new “likes”

• Revolving Content and Pictures – Change often

Refreshing or Changing Targets

• All ads and brands are different

• Successful targeting is not always OBVIOUS

• Create ads and campaigns to do specific purposes

• Types of additional targeting• Similar Interest• Competitors• Location Based• Industries• Employees

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Examples of Great Ads

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Target & Refresh Ads

Facebook Ads work differently than AdWords.

At highest level, they require:- sensitive demographic targeting- great attention to visuals- greater refresh rates- and flighting numerous campaigns to optimize creative + copy + targeting + cost

… And it’s getting more expensive by the day. So test & optimize now.

Drive Likes, then Conversions

Many brands try to convert Facebook ads to off-Facebook transactions. It’s tough.

- Try driving Likes and converting fans to traffic & transactions.

- Might find better success and get fans / relationships / virality atop that.

-

More likely to “like” and build relationship than transact click and transact in-line.

Drive Likes, then Conversions

Applicable off-Facebook as well.Use your web product to drive brand fans. Try building more topical hubs as fan pages too. Content more topical = engagement is higher.